Back in June, Migos unveiled the third and presumed final installment of their popular Culture series, which saw 19 tracks with additional appearances from Drake, Cardi B, Polo G, Future, Justin Bieber, Juice WRLD, Pop Smoke, and YoungBoy Never Broke Again. The project was a big return for the North Atlanta trio, and peaked at the number two spot on the Billboard 200 thanks to 130,000 album equivalent units — the project was bested by Polo G’s Hall of Fame for the top spot. Not even a full week later, a deluxe edition of Culture III surfaced with five extra songs.
Looking to keep the momentum going, yesterday (August 31) saw Migos liberating their latest visual from the aforementioned album for “How We Coming,” a Joseph L’Étranger and Murda Beatz-produced effort that’s full of the boastful bars that they’ve become well known for:
“You know how we coming, somebody tell these niggas what’s happening, I dropped the ball right out of the gate, now I’m trapping, nigga, quit capping, put a little shit up, we taxing, I can’t count that shit backwards, if they don’t free him now then he maxing, now I’m sitting back relaxing...”
Directed by Lenoxx Lens, the accompanying clip for “How We Coming” is essentially a behind the scenes vibe, letting viewers into Quavo, Takeoff, and Offset’s high-energy rockstar lifestyles. We see the group flexing money, jewelry, and cars, hitting the stage to perform during a video recording, gambling on their downtime, and more in multiple cities throughout.
“How We Coming” follows previously released clips for “Need It,” “Straightenin,” “Avalanche,” “Modern Day,” “Why Not,” and “Roadrunner.” Recently, Migos could also be seen giving the fans live renditions of choice cuts for NPR’s “Tiny Desk (Home)” series.
Get your bankroll together and press play on Migos’ “How We Coming” video below.