Last month, Migos released their third and presumably final installment of their Culture series, which — including the deluxe edition — sees 24 tracks with contributions from Drake, Cardi B, Polo G, Future, Justin Bieber, Juice WRLD, Pop Smoke, and YoungBoy Never Broke Again. As expected, the album was a success for the trio, landing them at the number two spot on the Billboard 200 thanks to 130,000 album equivalent units sold during its first week of release.
Today, they liberate a new visual from Culture III for “Roadrunner,” a Zaytoven and Trauma Tone-produced cut that sees the group rapping about money, drugs, and other facets of their rockstar lifestyles:
“Maison Margiela, I’m dripping, I’m stepping, they know that I’m repping my gang, Wockhardt, the Perky, the Addy, I’m mixing the dope, I got dope in my chain, supercharged all of my cars, and I’m going to Mars, and this money ain’t changed, took off my top, I’m exposing the brain I got young niggas ready to stain...”
The accompanying clip for “Roadrunner” sees Migos riding through the desert in a convey of semi-trailers. There’s also a location with some synchronized dancing women that seems reminiscent of the Mad Max saga, from the props in the background to the artists’ choice of dress.
“Roadrunner” follows previously released clips for “Need It,” “Straightenin,” “Avalanche,” “Modern Day,” and “Why Not.” Perhaps adding to the overall promotion, Migos also launched a series with YouTube Originals titled “Ice Cold,” which breaks down the connection between jewelry and hip hop and sees additional appearances from Lil Baby, City Girls, J Balvin, Lil Yachty, and well-known jeweler Johnny Dang, among others. Outside of their own releases (together or individually), Migos could also recently be heard alongside H.E.R. on DJ Khaled’s KHALED KHALED cut “WE GOING CRAZY.”
Enjoy Migos’ latest video.