Photo: Getty Images
  /  06.08.2022

Sean “Diddy” Combs expands his hold on the beverage industry with his new flavor of Ultra-Premium Vodka, CÎROC Passion. The multi-hyphenate has now released over 15 unique flavors in collaboration with CÎROC, cementing his status as a king tastemaker.

The new flavor takes inspiration from Combs’ personal philosophy: do something passionately, or don’t do it at all. The passion expressed is infused into the drink and is Combs’ most ambitious passion project to-date.

CÎROC Passion was born from over two years of diligent experimentation and development between Diddy and Diageo. During this time, the taste was perfected, the bottle design finetuned and the signature cocktail was crafted. Diddy spearheaded each aspect of the process, from leading creative and product design to shaping product packaging and guiding marketing efforts. The beverage will be available across stores for a convenient price of $29.95.

According to Diddy, “CÎROC Passion is the purest and boldest expression of love, so I wanted to develop a new flavor of CÎROC that embodies my spirit and brings consumers into the frequency.” He continued with some advice to fellow leaders. “To be the best, you have to be fearless and follow that fire within you. That’s why we have been leaders in innovation and believe CÎROC will remain the number one brand in the category.”

The entrepreneur also paired some new music with the beverage. Diddy’s new single “GOTTA MOVE ON” with Bryson Tiller will be released alongside it. If the single and collaborator sounds familiar, it’s because Diddy and Tiller teased the single at the 2022 Billboard Music Awards. Diddy served as the host and executive producer for the award show. 

To pack a final punch, Diddy will debut CÎROC Passion personally during the summer with a sensorial event in his hometown of Harlem, New York.

The beverage borrows inspiration from across the globe. It incorporates distilled French grapes infused with an exotic blend inspired by the tropics. The taste is packed with every sip and comes in a colorful bottle with a distinctive ombre colorway of purple and orange resembling the bright tones of sunset with sleek gold lettering.

CÎROC Passion is best served with soda and lemon. For the signature French Passion cocktail, incorporate 1.5 ounces of CÎROC Passion, 1 ounce of pineapple juice, .75 ounces of hibiscus syrup, .75 ounces of lemon juice, and some sparkling wine for an electrifying touch. For more enjoyment, serve in a coupe glass with a garnish of edible flowers. Add CÎROC Passion, pineapple juice, hibiscus syrup and lemon juice into a shaker. Add ice and shake for about 8 to 10 seconds. Double strain into a coupe glass and enjoy.

Visit for additional information on CÎROC, and be sure to drink responsibly.



View More



View More


Walmart has the home essentials for everyone on your holiday shopping list

Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.

  /  11.24.2023

5 things you need to know about the 2023 Billboard Music Awards

“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.

  /  11.20.2023

The Auditions | 'Shoot Your Shot'

The competition begins at REVOLT WORLD as rising rappers, singers, and musicians line up to audition for their spot on the main stage. Brought to you by McDonald’s.

  /  11.28.2023

Dig In & Drink Up | 'Bet on Black'

In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!

  /  11.15.2023

Walmart's Makers Studio at REVOLT WORLD transformed passion into progress

Take a look inside the Makers Studio presented by Walmart at REVOLT WORLD, a space where Black creators could hone in on their brand and see it come to life.

  /  12.04.2023

Meet The Semifinalists | 'Shoot Your Shot'

Get to know our semifinalists a little better. Learn what motivated them to shoot their shot, as well as how they describe their personality, and sound.

  /  12.05.2023

Walmart brings in heavy-hitters for Black and Unlimited Tour panel

REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.

  /  11.30.2023

Walmart's Opportunity Center at REVOLT WORLD empowered HBCU students

Fly Guy DC taps in with REVOLT WORLD attendees to learn what the Opportunity Center, presented by Walmart, means to them and their futures.

  /  12.04.2023

Fly Guy DC highlighted HBCU students' passion and pride at REVOLT WORLD

Walmart supports HBCU students and encourages them to be Black & Unlimited. Fly Guy DC talked to a few at REVOLT WORLD about how being an HBCU student has changed their lives.

  /  12.05.2023

The $200,000 goes to… | 'Bet on Black'

In the season finale of “Bet on Black,” special guest judge Ray J joins as the finalists take the main stage to show they have what it takes to win the $200,000 grand prize; Melissa Butler and Eunique Jones Gibson mentor. Presented by Target.

  /  12.04.2023

So Phresh, so clean | 'Bet on Black'

There’s only one round left as the last few founders – Terra-Tory, Phreshly, and ConditionHER – pitch to the “Bet on Black” judges for their chance in the finals and winning the grand prize; Eunique Jones Gibson mentors. Watch here!

  /  12.04.2023

Dr. Jaqueline Echols' mission to cure environmental racism

The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.

  /  12.01.2023

Mogul made | 'Moguls In The Making'

REVOLT presents this special look back at the first five years of Ally’s Moguls in the Making program, an entrepreneurial competition celebrating HBCU students and their innovative, community-driven business ideas.

  /  12.05.2023

16 best hip hop video games of all time

From Def Jam: Vendetta, Wu-Tang: Shaolin Style, DJ Hero and more, we list our favorite hip hop videos games of all time. Did yours make the cut? 

  /  11.06.2023

Investing in stocks in a recession | 'Maconomics'

Host Ross Mac provides useful advice for preparing your personal finances in the event of a recession. He emphasizes the importance of budgeting properly, building an emergency fund, and maintaining discipline when investing.

  /  11.21.2023

17 rappers named after food to make you crave their music

Here’s a list of rappers who are named after food. Enjoy — or shall we say, “Bon appetit”? 

  /  11.21.2023

DDG has his sights set on becoming a fashion hero & talks Halle Bailey being his "best friend"

In this exclusive interview, DDG opens up about his fashion inspiration, what drew him to girlfriend Halle Bailey, dealing with negative opinions about his relationship, and more. Read up!

  /  11.28.2023

15 inspirational Eminem lyrics for his fans to lose themselves in

Whether it be the triumphant “Not Afraid” or resilient “Soldier,” Eminem’s music has the power to inspire you to reach your goals. 

  /  11.18.2023

17 of Megan Thee Stallion's most motivational lyrics

The artist has remained remarkably consistent in her song lyrics about making money, telling off haters and feeling liberated since her debut.

  /  11.07.2023

27 Drake lyrics that are perfect Instagram captions

The next time you’re looking for a caption for your perfectly curated Instagram, there’s a 95 percent chance that Drizzy’s got you!

  /  11.08.2023
View More
Revolt - New Episodes