Next week (Sept. 24), YoungBoy Never Broke Again will liberate his latest body of work Sincerely, Kentrell, which will contain 21 songs and — to late — has been led by the well-received singles “White Teeth,” “Nevada,” “Life Support,” and “Toxic Punk.” This weekend, the Baton Rouge star delivers another single from the forthcoming project titled “On My Side,” a Leor Shevah and Haze-produced cut that sees him harmonizing about women, wins, and warfare:
“Turning up, up in this bitch like I’m a motherfuckin fool, I go dumb up in this bitch, I go to waving with my tool, for big dump I really miss I got them bodies two by two, time to head home, baby what that sex bout...”
Sincerely, Kentrell will follow last September’s Top, which saw 21 tracks and a couple of assists from Snoop Dogg and Lil Wayne. The project was a major success for YoungBoy, landing him at the top of the Billboard 200 thanks to 126,000 album equivalent units sold during its first week of release. That’s not the only chart-topper he released that year, either — 38 Baby 2, the sequel to 2016’s 38 Baby, made landfall months prior with collaborations alongside DaBaby and YoungBoy’s mother Sherhonda Gaulden. Add in Still Flexin, Still Steppin, Until I Return, and the joint effort Nobody Safe with Rich The Kid, and it’s of little debate who was one of the most prolific artists of 2020.
Earlier this month, it was revealed that the currently incarcerated talent has entered into a global joint venture with Motown Records for his Never Broken Again imprint, which will be co-led by Kyle “Montana” Clairborne. In a press release, YoungBoy spoke on his new partnership with the Ethiopia Habtemariam-helmed entity:
“I felt like I had a responsibility to my artists to make sure to find the right partner for my label. I’m looking forward working with Ethiopia, Kenoe and Motown Records.”
Press play on “On My Side” below.