Back in November, Jeezy and Gucci Mane put on for Atlanta when they went track-for-track in one of the most notable Verzuz battles to date. As the rappers took a trip down memory lane in the city’s iconic Magic City strip club, fans noticed there was still existing tension between the two. The tension intensified, however, after Guwop made the decision to play “Truth” — the diss track that discussed the death of Jeezy’s late associate, Pookie Loc.
Though many feared the song choice was going to lead to a physical confrontation, the Snowman addressed Gucci and attempted to diffuse the situation, explaining his decision to even agree to the battle.
“When I said I wanted to do this shit for the culture, that’s what I wanted to do, nigga, I wanted to show you that the world care about what the fuck we got goin’ on because we are the culture,” he said. “You feel me? Me and you. Where we came from. What we been through, nigga. Us. Me and you. All these kids out here doing what the fuck they do because they saw what went on with us, dog. So this shit ain’t about me, this shit ain’t about you.”
The night ended with a performance of their first hit, “So Icy” — a moment that Jeezy supporters, Gucci fans and other members of the hip hop community believed was worthy of praise. Jeezy’s former manager and business partner, Kinky B, however begs to differ.
“That man, in the United States of America, any street nigga lost all respect for that man that fucking day,” he said. “He lost all his street credibility that day due to the fact that I don’t give a fuck. When a nigga lose[s] their life, man, ain’t no peace. They’ll never be peace. Never, ever.”
Kinky B, Jeezy’s childhood friend, previously worked alongside the rapper as the co-owner/co-creator of the Corporate Thugs Entertainment record label. In 2015, however, he filed a lawsuit against Jeezy and Def Jam Recordings for their failure to share profits for the songs he helped to produce and promote. As Jeezy’s childhood friend and business partner, he believed he was entitled to half of the earnings, but the Snowman argued against those claims, eventually winning the case. The two reportedly haven’t been the same since.