Last month, Vybz Kartel released his latest project Dancehall Royalty, a five-track EP that sees him collaborating with his children Likkle Addi and Likkle Vybz (together known as UTG), along with Gaza Family members Renee 6:30 and Sikka Rymes. Last weekend, the Jamaican legend unveils a new visual from the project for “Popular,” which features Addi and sees the two speaking about a woman on social media that they wish would break free from the platforms:
“Baby yuh so popular, gyal a guh hate yuh but man affi love, ah everybody like your picture, I wanna meet you so much it hurts, baby yuh so popular, gyal a guh hate yuh but man affi love, ah everybody like your pictureI wanna meet you so much it hurts.../”
The Chrome Video Entertainment-directed video brings the song’s subject matter to life, showing a beautiful girl who loves to record sexy videos and take pictures on social media for likes, whether it be in her home or while out shopping with her friends. Meanwhile Likkle Addi is seen witnessing it all unfold from his phone, and at one time imagines the girl on the couch and at other locations with him.
In addition to Dancehall Royalty, January also Vybz Kartel teaming up with producer JayCrazie for the single “New Moon Pon Saturn,” which is part of Space Craft Riddim series that also featured Lisa Hyper, Savage Savo, Sikka Rymes, and IAmStylezMusic. Prior to that, Vybz released 18-track offering Of Dons & Divas last June, as well as the January drop To Tanesha, a tribute to his significant other Tanesha ‘Shorty’ Johnson that saw 10 track and additional features from Jesse Royal, Jodi Couture, Slimatic, Jada Kingdom, and the Gaza Family.
Fans can press play on Vybz Kartel and Likkle Addi’s “Popular” video, as well as Dancehall Royalty, below.