YG has been developing 4Hunnid Records to be a competitive roster in the game. The brand new “Hit ‘Em Up,” is the first 4Hunnid release of the year, as it capitalizes on the momentum created by Day Sulan and D3szn to end 2020. On the new track, YG slides over a drill beat:
Hi, I’m Bob, I keep a toolie. Only do Glocks, bitch, I’m bougie. I’m in a drop, y’all might lose me, woah, woah, woah, woah. Heard she a thot, ho, I’m Gucci. Hang with the opps, y’all confuse me. In your face, I spit a loogie. Left to the right, my n***as slide, slide, slide, they do the toosie. Put ‘em down, difference in the score up. It’s a number game, bitch, and we four up. He a cameraman, he shoot close-up. Pop-pop-pop to thе Range Rover. They likе, “Boy, you gotta chill.” I’m like, “Chill, ice out the grill.”
The Austin Simkins-directed “Hit Em Up” visual serves to emphasize the gritty energy of the song, as the three rappers take the stage at an underground boxing match. Its title is a homage to the legendary track by Tupac.
Day Sulan, a fellow Compton native, enjoyed an exciting 2020 that saw her gaining traction as a solo artist under YG’s tutelage. It included a collaboration with Rubi Rose, “BIG,” which has surpassed 1.5 million music video views on YouTube. D3szn, the most recent signee to 4Hunnid, is coming off an appearance on YG’s latest studio album, My Life 4Hunnid, beside none other than Lil Wayne on “Blood Walk.”
In addition to My Life 4Hunnid, YG also released loose singles like “Mamacita” with Tyga and Santana, “Konclusions” with Kehlani, “Money Mouf” with Tyga and Saweetie, and “Equinox” with Day Sulan. Prior to that, he dropped the album 4Real 4Real, which saw 14 tracks and assists from the likes of Valee, Boogie, Kamaiyah, G-Eazy, Meek Mill, Arin Ray, and DaBaby. Most recently, YG delivered a parody of Trump in his new visual “Jealous.”
Watch the new “Hit Em Up” video down below.