Vanessa Bryant has filed to trademark “KB24” to create a sports and entertainment empire to honor Kobe Bryant’s name. According to TMZ Sports, earlier this month, Vanessa submitted documents in the trademark for websites, broadcasting platforms, digital collectible items, training camps, podcasts, music, TV shows, movies and documentaries. She also wants to include food and drink containers, T-shirts and sports cards.
Kobe, his 13-year-old daughter Gianna and seven others were tragically killed in a helicopter crash back in January 2020 while they were en route to the Mamba Sports Academy for a basketball game. Since their deaths, Vanessa has been in control of the former Lakers star’s business endeavors.
A lawyer for Kobe Bryant LLC filed a trademark application with the U.S. Patent and Trademark Office in hopes to secure the rights to the nicknames, which will reportedly be used for shirts, skirts, pants, shorts, bottoms, socks, dresses, jackets and hoodies — in addition to sweatbands, sneakers and other workout attire.
In April, Vanessa ended her husband’s longtime partnership with Nike because she was reportedly “frustrated” with the company limiting the availability of Kobe’s products during his retirement and after his death. She also voiced concerns about there not being enough options for kids’ sizes for Kobe’s footwear.
“My hope will always be to allow Kobe’s fans to get and wear his products. I will continue to fight for that. Kobe’s products sell out in seconds. That says everything,” Vanessa previously said in a statement. “I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”