At the end of last month, Dave East and Harry Fraud liberated their anticipated project HOFFA. The new joint project was set to spawn a series of accompanying cinematic visuals, and next up is “The Disappearance,” which was just released today (Aug 11). The visual is co-directed by WILLC and Crowned YB (the duo also directed East’s previously released “Diamonds” video) and sees the Harlem rapper navigating through a scenario as a mobster, showing off his knack for intention behind his releases as the visual fits in with the project’s theme. In the video, Dave East delivers his name-dropping verse as viewers watch the plot unfold:

N***as ask me what’s up with the music, shit, I been actin’ (Actin’)/ Lately my clothes been vintage, not into the latest fashion (Nah), feel I could breathe again, I related to Toni Braxton/ And I still get the chills from thе thoughts of my homies laughin’

I witnessed tragеdy and got back to my pen and pad (Right back)/ Most the feelings I felt for the industry, I got past ‘em (Fuck ‘em)/ Bunch of n***as that came out before me, feel like I lapped ‘em (Damn)/ LeBron James, these n***as Bronson like Action

Equipped with a total of 14 records, Dave East hand-picked some of the industry’s most thorough artists as features including G Herbo, Jim Jones, Benny The Butcher, Curren$y, French Montana and more. In mid-June of this year, Dave East joined forces with Westside Gunn for a special art show to unveil the artwork for the album. The original painting was curated by Westside Gunn and his Buffalo Kids collective and unveiled during a live in-store at the Walden Galleria in Buffalo, NY.

Back in May, East teamed up with Millyz for the EP Pablo & Blanco, a six-song body of work with additional appearances from Shy Gawdly and Statik Selektah. Last month, the duo dropped off a new video from said release for “Trafficking Bizzness.”

Be sure to press play on Dave East and Harry Fraud’s brand new music video for “The Disappearance” down below.