Photo: Epic/Sony
  /  08.11.2021


Last year, Black Eyed Peas released their eighth studio LP TRANSLATION, which contained 15 cuts with a variety of genres and contributions from J Balvin, Maluma, Ozuna, Shakira, Nicky Jam, Tyga, El Alfa, Piso 21, Becky G, French Montana, and more. The project was considered an international success, earning the trio their first top five placement on Billboard’s Top Latin Albums chart. TRANSLATION also peaked at number 52 on the Billboard 200 thanks to 15,000 first week album equivalent units.

This past weekend, will.i.am, apl.de.ap, and Taboo returned to the proverbial fold with a new single titled “HIT IT,” a Johnny Goldstein, ​will.i.am, and Ammo-produced jam that features additional assistance from current McDonald’s darling Saweetie and Venezuelan-American talent Lele Pons. As the title suggests, “HIT IT” sees the collaborators rapping and singing about enjoying some adult time with their respective love interests:

“When I call him, he coming, my panties off when he cummin’, I arch it up while he runnin’, he leave it in and I cum again, all under your D, my other nigga I’m dubbin’, I tell him I’m with my cousin, he tell me he with my cousin, oh shit, what do I do? Boy, you gotta bounce…”

Next month, Black Eyed Peas will be joining the likes of Ed SheeranDoja Cat, DJ Snake, H.E.R., Christine and the Queens, and Angélique Kidjo for the Paris leg of this year’s Global Citizen Live, which will also be taking place in Lagos and New York City. will.i.am spoke on their forthcoming performance to ABC News:

“Flying to Paris brings about angst. I’m not going to lie … [I’m feeling] angst to get on an airplane and be in front of 20,000 people, but then there’s this other part that’s joy. So there’s this equal emotion.”

Press play on Black Eyed Peas’ “HIT IT.”

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