/  07.29.2021

Early this month, fans got to check out Pop Smoke’s sophomore LP Faith, which originally consisted of 20 tracks and additional appearances from Kanye West, Pusha T, Rick Ross, 21 Savage, 42 Dugg, The Neptunes, Lil Tjay, Future, Swae Lee, and loads more. The project became the late rapper’s second number one release on the Billboard 200, much in part thanks to 88,000 album equivalent units sold during its first week of release. The following week, a deluxe edition of Faith surfaced with four additional cuts and contributions from the likes of Dread Woo and G Herbo, no doubt adding to its commercial success.

Today (July 29), a new video from said project makes landfall for “Demeanor,” a Dru DeCaro, Cutz, Jess Jackson, Michael Gomes, and Mantra-produced effort that features Dua Lipa and pushes Pop Smoke’s sound further into pop territory — interestingly enough, an old self-recording from the Brooklyn star revealed that Bruno Mars was the song’s original intended feature. Regardless, Pop Smoke doesn’t stray from his usual street-oriented subject matter:

“Fishbowl, send shots, bend blocks, send ‘em back, earthquakes and ceiling cracks, all my niggas into that, you send a shot, we send it back, all facts, no cap, put my hat to the back, a hundred thousand in the bag, look, eleven dollars a hour ain’t enough to live, so I’ma go in every store and I’ma swipe this shit…”

Courtesy of Nabil, the video for “Demeanor” takes the viewer back into the 18th century, where a lively hedonistic affair is taking place in a castle — all while a young child looks on in amazement. Dua Lipa can be seen taking part in the festivities via a choreographed dance routine, while the essence of Pop Smoke can be seen both in the main dinner chair and within the art surrounding the room.

Press play on “Demeanor” and — if you missed it — a stream of Faith (Deluxe).


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