/  05.27.2021


Fans will not have to wait much longer to get their hands on items from Kanye West’s Gap line. According to Business of Fashion, the retail company revealed that the Yeezy Gap line is on track to launch by the end of June.

West first announced the collaboration last year on social media. The deal is reportedly set for 10 years with the option to renew after five. Gap is expected to earn $1 billion annually within the first five years of the partnership.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, the Global Head of Gap Brand, previously said in a press release.

As REVOLT previously reported, the line will include pieces “at accessible price points” for men, women and children. Initially, footwear was announced to be excluded from the line, but newer reports have refuted those claims. The brand will reportedly be introduced to stores and digital channels through various rollout “expressions” led by the Jesus Is King emcee’s “design vision.”

Last month, the Chicago native filed a trademark application for the Yeezy Gap logo. The trademark logo displays a close resemblance to the initial design that West shared on social media last year. The Yeezy Gap logo is a play on the Gap logo, which shows white letters inside a blue square. Instead of the word “GAP,” the logo will display the letters “YZY.”

Aside from his new retail endeavor, West has been pretty quiet. He recently performed alongside his Sunday Service Choir for DMX’s “Celebration of Life.”

Netflix also inked a $30 million deal with the “All Of The Lights” rapper to acquire the rights to a documentary about his life. The documentary — which is reportedly 21 years in the making — “will tell the story of the rapper and producer’s rise to success and fame’s impact on him, as well hip hop’s impact on popular culture and the world’s evolving relationship with celebrity.”

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