Latto collaborated with HALLS to provide motivational phrases exclusively written by her inside of their cough drops wrappers.
The “Rapper Wrote This Wrapper” campaign dropped Wednesday (Oct. 4) and can be purchased on Amazon for a limited amount of time only. It features a variety of 16 different pep talks inspired by the Georgia-raised star’s hit songs and unreleased tracks, as well as words of encouragement like, “Keep your crown on” and “Belief in relief,” according to a press release.
“You know those days when you just need a breather or something to keep you going?” Latto asked in the cough drop company’s new commercial. “HALLS ‘Pep Talks’ did that for me. I wrote pep talks inside of their wrappers to give you that energy to be the boss you are.” Watch the full clip below.
“Working with HALLS has been an incredible experience,” Latto said in the press release. “HALLS has always been my go-to when my throat is irritated and the pep talks on the wrappers provide lighthearted emotional relief when I’m not feeling my best. Fans are always on the lookout for what lyrics I’m working on and what’s coming next for me, which is why I can’t wait for people to check out my new lines on the limited-edition wrappers, and I hope they can help make someone’s day a little brighter.”
The “Put It On Da Floor Again” hitmaker is always getting to the bag. As previously reported by REVOLT, back in July, Latto dropped a limited-time meal collaboration with Wingstop, which included a zesty dry rub known as Latto’s Lemon Herb Remix and The Latto Meal. On Wingstop’s official site, the new mix was described as “tastes of zesty lemon, aromatic herbs, and savory garlic, captivating fans with an irresistible combination of familiar yet innovative flavors, new to the chicken wing and sandwich space.” The meal featured 21 classic wings, two dips, and one large fry.
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