On Sunday (Sept. 10), AllHipHop published a new interview with Timbaland. The outlet asked the legendary beatsmith about Verzuz, which he created alongside Swizz Beatz as a response to the COVID-19 pandemic back in 2020.
“Verzuz is still a baby,” he said. “It was something that was built in the pandemic that’s now a household name… Now we back open. To make it have the longevity that we need it to have, we have to reorganize the ship. We have to know how are we scaling up. We have to do things [that are] not how people [are] used to us doing things.”
He continued, “With everything going on in the world, we have to convert back, and really make this a real serious business model and a real serious thing because I feel like Verzuz changes people’s lives. What me and Swizz have created, we have changed the lives of a lot of things and built up catalogs, so we have to really structure who we are and when we come back, what we stand for.”
In the midst of rebuilding, Timbaland did hint at a possible matchup before 2023 comes to a close. If so, it would be the first since Latin music giants DJ Nelson and Luny Tunes went head-to-head during the summer of 2022.
“Once you reintroduce a business that you built in front of people, it has to be somewhat nostalgic of what it was, but as it builds into what the future is going to be, you have to organize, and that’s what we’ve been doing,” he explained. “I believe that we’re gonna drop some good ones before the end of the year. We’re trying to get at least one good one before the end of the year to recalibrate what Verzuz is going to be in the future.”
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