On Friday (July 28), Travis Scott officially marked his return to wax with UTOPIA, a 19-song offering with a wealth of features from Drake, Young Thug, Beyoncé, Playboi Carti, Teezo Touchdown, Westside Gunn, and more. Pharrell Williams, Mike Dean, WondaGurl, Wheezy, FnZ, Hit-Boy, Tay Keith, Vinylz, and Boi-1da were amongst the many beatsmiths who contributed to the overall production. In addition to the new body of work, fans were also treated to a video for the standout track “GOD’S COUNTRY” (below), an ode of sorts to the American youth that was directed by Arnaud Bresson.
Today (July 31), Hits Daily Double reported that the Houston star’s fourth studio LP is on track to generate a minimum of 350 million streams, which would give it a streaming-equivalent album (SEA) total between 245,000 to 275,000. While no direct-to-consumer information has been revealed, it’s being speculated that those sales will land somewhere around the 200,000 unit mark. Either way, it’s a safe bet that Scott will become the next rapper to achieve a No. 1 on the Billboard 200 following his debut week. Relatively speaking, past collaborator Post Malone is expected to nab the second position with about 100,000 SEAs. [Aug. 2 update: With physical units added, Hits Daily Double raised the overall number of expected sales for UTOPIA to 400,000.]
It’s been five years since the arrival of ASTROWORLD, which skyrocketed to the top of the aforementioned chart with 537,000 album-equivalent units sold. That release both went triple platinum and was awarded Album of the Year during the 2019 BET Hip Hop Awards. Since then, Scott remained at the forefront of commercial music via loose cuts like “HIGHEST IN THE ROOM,” “THE SCOTTS” with Kid Cudi, “THE PLAN,” “FRANCHISE (REMIX)” with Young Thug, M.I.A., and Future, and “ESCAPE PLAN.” In 2019, the Cactus Jack head honcho dropped off the JACKBOYS compilation with label artists Sheck Wes, Don Toliver, Luxury Tax 50, and Chase B.
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