Photo: Cover art for Pharrell Williams and Travis Scott’s “Down In Atlanta”
  /  11.18.2022

After a short delay, today (Nov. 18) sees the release of Pharrell Williams and Travis Scott’s new collaboration, “Down In Atlanta,” a bouncing cut that’s full of references to the Georgia metropolis:

Down in Atlanta, stayed at the Centerfold, downstairs, my ‘Ventador, you should’ve seen it, down in Atlanta, at the Graveyard Tavern, you thought you seen a ghost, it’s just where the Phantoms are, shawty thicker than Kevlar, it’s water, woah, feel the heat through my drawers, I told shawty to bring the wave, you know life’s a beach, she said, ‘Life’s a b**ch,’ let’s hit Magic City…”

“Down In Atlanta” is expected to appear on Pharrell‘s forthcoming project Phriends, Vol. 1, which is led by the 21 Savage and Tyler, The Creator-backed “Cash In Cash Out.” In a recent interview with Rolling Stone, the N.E.R.D. frontman also revealed that South Korean boy band BTS would be making an appearance on the album:

“Well, my project, it’s called . . . it’s [under] my name, and the title of the album is Phriends. It’s the volume one. You guys are on there, obviously. And I’m actually talking about this way more than I’m supposed to, but it’s a song from my album that [BTS] sang and it’s amazing, and I’m super grateful.”

Phriends, Vol. 1 will follow 2014’s G I R L, a 10-song effort that was led by the wildly successful single “Happy” — the uplifting track also served as the theme song for the animated film Despicable Me 2. Justin Timberlake and Alicia Keys also contributed to the well-received body of work. Outside of his own releases, Pharrell has continued to hold his position as one of the most iconic producers in music, much in part thanks to his work for the likes of Pusha T, Beyoncé, and Kendrick Lamar. Press play on “Down In Atlanta” below.


Waka Flocka Flame vs. 21 Savage | 'The Crew League' (S4, Ep. 7)

It’s Atlanta vs. Atlanta! 21 Savage and the Slaughter Team shoot it out with Waka ...
  /  11.18.2022

Morris Brown College (Makeover Edition) | 'Game Cave' presented by McDonald's

In a brand new episode of our series “Game Cave,” we pull up to Morris ...
  /  11.21.2022

Day 1: Meet the contestants | 'Moguls in the Making'

In the season two premiere of “Moguls in the Making,” a new batch of HBCU ...
  /  11.29.2022

McDonald's and REVOLT team up to update Morris Brown's eSports lab

As of today, The Ronald Floyd Thomas Center for eSports and Innovation at Morris Brown ...
  /  11.21.2022
View More