Young Dolph fans are showing support for his longtime girlfriend Mia Jaye’s business in the wake of his tragic death. Last year, after her brother was fatally shot, Mia launched the Black Men Deserve to Grow Old campaign through her clothing brand, Momeo.
According to the company website, the campaign, run through the brand’s philanthropic arm Respectfully Momeo, aims to “support various families, especially women and children, who face hardships and are in need of financial and psychological support.”
On Wednesday (Nov. 24), TMZ reported that campaign sales have exploded in the past week. One brand manager told the outlet that the brand went from receiving 20 orders per day, to 250 to 600 orders per day. Part of the influx of sales, the manager said, stems from the brand’s new Young Dolph tribute hoodie that reads, “Black Men Deserve to Grow Old.”
According to the brand manager, one-third of the campaign’s sales goes directly to families who have lost a husband or father to gun violence. The company’s goal was to sell around 3,000 products by the end of this year so they could offer financial assistance and support to over 30 families, the website reads. However, due to their booming sales, the brand will now reach that goal within the next week.
TMZ writes that the increased visibility for Mia’s campaign is also helping her connect with other businesses and organizations that will aid in her goals, such as therapy providers.
Mia and Dolph share two children together: 7-year-old Tré and 4-year-old Aria. After news of Dolph’s passing broke online, the entrepreneur and author asked her Instagram followers, “How am I going to tell my babies that daddy is never coming home?”
She added on her Story, “God give me strength…Adolph I love you with all my heart and soul.”