It’s been more than a year since D Smoke delivered his sophomore studio LP Black Habits, a critically-acclaimed effort that saw 16 tracks with additional features from Snoop Dogg, Jill Scott, Ari Lennox, his brothers SiR and Davion Farris, and more. Earlier this year, the Inglewood native upgraded Black Habits with a deluxe edition that added on four more songs and a couple of top tier collabs alongside Snow Tha Product and E-40.
Since that album’s initial release, D Smoke has been blessing the masses with both loose cuts — including “Rapture,” “Kinfolk,” and “Sade” — and contributions to series like “Last Chance U” and films like “Infinite,” all of which give hope that a new body of work isn’t too far in the distance. Then, last month brought us the new single “Shame On You,” an inspirational cut that sees him inviting the listener to get to the proverbial finish line:
“Two times for niggas that ain’t gon’ lose, three times for niggas that break wrong rules, one time for niggas that paid those dues, listen, if you ain’t getting it, then shame on you, on you, girl, I’m tryna put this game on you, might fuck around, let me scribble my name on you, on you, seven figures, put my gang on too, fuck it, if you don’t get it, it’s a shame on you…”
Today (Sept. 10), D Smoke unveils a cinematic visual for “Shame On You,” which comes courtesy of directors Sergio and Babajide. The clip begins with him meeting with some of his noted peers — including G Perico, RJMrLA, DJ Battlecat, and his aforementioned kin — to discuss what can be done for their communities before receiving a call summoning him to Lagos. Viewers can then see him performing the track in both California and Nigeria, the latter of which sees him hanging with and receiving love from the locals there. Those that stay until the end get a couple of dope outtakes to enjoy as well.
Check out “Shame On You” for yourself.