/  07.06.2021


Back in 2016, JamaicanBritish stalwart New London first made some huge waves with “Rich Nation,” a proper introduction of his oft-harmonious style. Since then, he’s peppered his growing fanbase with loose cuts like “Drip Code,” “Steelo,” “Sanction,” “Patience,” and “Island” — the last of whom featured an assist from veteran emcee Paigey Cakey.

Last month, the Brooklyn-based talent made a big return with anthemic release “Trophy,” a track with an accompanying visual that saw New London defiant in his decisions to break away from typical education standards to follow his dreams:

“Yea they tried to doubt me, but I came up, and I showed ‘em, told me stay in school, but me and you just different…”

Now, fans can check out a new drop from the international artist titled “Upper Echelon,” a more laid-back vibe that — as his press release suggests — proves that “he has elevated on all levels and can only be suited with a mate that matches his fly”:

“Upper echelon, dope boy demeanor, I was broke, now we even, got a rich bitch with me, my name is my name, you niggas try to save her, I’m all about the paper, we going out like vapor…”

Over the past few years, NYC has had a resurgence of sorts in hip hop, mainly thanks to Brooklyn’s newer position as the nucleus of the current drill movement — a subgenre that began in Chicago and has largely evolved into the sound of the times thanks to producers from the United Kingdom. With that said, current frontrunners like A Boogie Wit Da Hoodie, Lil Tjay, Lil Tecca, J.I, Sheff G, and many more continue to diversify the sounds that are coming from the Big Apple — New London’s unique journey and approach to the music certainly adds to that.

Check out both “Upper Echelon” and “Trophy,” and look out for more from New London in the near future.

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