If You Love Us, Pay Us: A letter from Sean Combs to Corporate America
No longer can Corporate America manipulate our culture into believing incremental progress is acceptable action.
“If you are neutral in situations of injustice, you have chosen the side of the oppressor.” – Desmond Tutu
The same feet these companies use to stand with us in solidarity are the same feet they use to stand on our necks.
When confronted by the leaders of several Black-owned media companies, General Motors (GM) listed my network, REVOLT, as an example of the Black-owned media it supports. While REVOLT does receive advertising revenue from GM, our relationship is not an example of success. Instead, REVOLT, just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community. Exposing GM’s historic refusal to fairly invest in Black-owned media is not an assassination of character, it’s exposing the way GM and many other advertisers have always treated us. No longer can Corporate America manipulate our community into believing that incremental progress is acceptable action.
Corporations like General Motors have exploited our culture, undermined our power, and excluded Black entrepreneurs from participating in the value created by Black consumers. In 2019, brands spent $239 billion on advertising. Less than 1% of that was invested in Black-owned media companies. Out of the roughly $3 billion General Motors spent on advertising, we estimate only $10 million was invested in Black-owned media. Only $10 million out of $3 billion! Like the rest of Corporate America, General Motors is telling us to sit down, shut up and be happy with what we get.
It’s disrespectful that Black-owned media companies only represent 1% of the total advertising market. It’s disrespectful that distributors refuse to carry Black-owned media brands in an era where our impact and influence is undeniable. It’s disrespectful that the same community that represents 14% of the population and spends over $1.4 trillion annually is still the most economically undervalued and underserved at every level. To repeat, $1.4 TRILLION ANNUALLY! The Almighty Black Dollar!
We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community. If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend. The same way you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve. We are prepared to weaponize our dollars.
If you love us, pay us! Not a token investment. Not a charity check or donation.
The time is now! Radical change is the only option. You’re either with us or you are on the other side.
YOU MIGHT ALSO LIKE
Quincy Brown went head-to-head with comedian and actor Emmanuel Hudson for what was arguably the most hilarious installment of the series to date.
Angela Yee talks "The Breakfast Club," growing up in Brooklyn & interning for Wu-Tang Clan | ‘The Blackprint with Detavio Samuels’
On this all-new episode of “The Blackprint,” host and REVOLT CEO Detavio Samuels welcomes Angela Yee to discuss growing up in Brooklyn, interning for Wu-Tang Clan, “The Breakfast Club,” and curating her own show. Presented by LIFEWTR.
Gia Peppers heads to LA to speak with founders Devi Brown and Ofunne Amaka about the intersection of wellness and beauty for Black women, walking in alignment, creating a space for mental health at every step, and so much more. Watch!
Gia Peppers heads to Chocolate City to talk about why funding HBCUs matters and how it leads to Black wealth with her mom, Dr. Gail Cherry-Peppers, Howard University President Emeritus Wayne Frederick, Thurgood Marshall College Fund President and CEO Harry L. Williams, and The Spice Suite owner Angel Gregorio. Watch now!
Tiffany Haddish on therapy, wild fan interactions & the upcoming 'Haunted Mansion' movie | 'The Jason Lee Show'
On this all-new episode of “The Jason Lee Show,” the one and only Tiffany Haddish sits for a must-watch conversation about wild interactions with fans, her new movie ‘Haunted Mansion,’ bringing her therapist on dates, and being present. Watch the hilarious interview here.
On this all-new episode of “On In 5,” multitalented Nigerian artist Pheelz opens up about waiting for his opportunity to fully express himself through music, his inspirations and emotions, and the musical icons he grew up admiring. Watch!
On this episode of “Assets Over Liabilities,” Jordyn Woods welcomes hosts Rashad Bilal and Troy Millings to her headquarters to discuss expanding Woods by Jordyn, prioritizing authenticity throughout her brand promotions, not talking about money with friends, being patient, and saying, “No.” Watch here!
For this all-new episode of “On In 5,” singer-songwriter BNXN discusses his journey from IT to music, finding his voice and originality, linking up with Wizkid for their hits “Mood” and “Many Ways,” and what fans can expect from him this year — including a new album. Watch the full episode here!
Kareem Cook talks growing up in The Bronx, studying at Duke & networking | 'The Blackprint with Detavio Samuels'
On this all-new episode of “The Blackprint with Detavio Samuels,” the host and REVOLT CEO sits down with Kareem Cook. Throughout the introspective episode, Cook talks growing up in The Bronx, studying at Duke and being nervous to be in the South at the time, network vs. education, taking advantage of your opportunities, and connecting with Debbie Allen. Watch!
The incarcerated artist also announced a deluxe edition of 2021’s ‘Alone At Prom.’
Tap in for the latest episode of our game show, “Receipts,” celebrating Black excellence as host Quincy Brown takes on Emmanuel Hudson to see who can correctly discover our Black and Unlimited shopper’s unlikely passion. Presented by Walmart.
“Ownership holds a lot of weight. It’s about reaping the rewards of your hard work, having a say in how things roll,” Ice Cube tells REVOLT in this “Web3” exclusive about giving fans a piece of the BIG3 pie.
“I built my own lane… I’m just educating myself on a daily basis,” he told REVOLT in this exclusive interview for Black Business Month. Read up!
In celebration of hip hop’s 50th birthday, we discuss the history of breaking, the art form serving as a voice for the marginalized and it being added to the 2024 Olympics. Read up!
LA native and designer Aleali May teams up with Clarks Originals for a new collaboration.
Ahead of hip hop’s 50th birthday, Doechii sat with REVOLT for an exclusive interview and talked about her upcoming tour with Doja Cat, love for Beyoncé and Nicki Minaj, some of her favorite rap albums and much more. Read up!
The late Greg Marius played matchmaker between basketball and hip hop, and the marriage is still going strong. In honor of hip hop’s 50th birthday, read our latest “Halftime Report” below.
Happy 50th anniversary, hip hop. You’re on a tier where no tears should ever fall. My hope is that the millions of us forever enriched by your glory of the past 50 years continue to endure and inspire in your name over the next 50.
Ahead of hip hop’s 50th birthday, REVOLT sat down with NBA star Jaylen Brown to discuss his career, the South’s impact on rap, the importance of Black media outlets and so much more. Read up!