Dallas Martin’s years-long work in the music industry has earned him a promotion. The experienced A&R has officially been named president of Asylum Records, an imprint of Warner Music Group.

“It’s always been my dream to head a label as iconic as Asylum,” Martin said in a statement. “I’m grateful to Craig Kallman, Julie Greenwald, and Mike Kyser for believing in me and giving me the space to grow at Atlantic, and I’m excited to work with Eliah and Gabby to continue to evolve Asylum.”

Martin got his start in 2008 as an intern at Def Jam Records. In 2011, he progressed to an A&R position at Warner Records where he played a vital role in helping Rick Ross sign Meek Mill, Wale and Omarion to his Maybach Music Group roster. He was heavily involved in the curation of several projects, including all of Ross’ albums and Mill’s Dreams and Nightmares.

By 2013, Martin had moved on to Atlantic Records and convinced them to sign the late Nipsey Hussle. He A&R’d the rapper’s Victory Lap album which featured Roddy Ricch — another artist he brought to the label. He also helped to cultivate the careers of stars like Cordae and Symba.

“There’s no better feeling in our business than discovering and breaking a new artist, and I learned early on that it’s important to log as much time in the studio as you do in the office. There’s incredible untapped independent talent in the world, and I’m confident that we have everything it takes to be the best home for the stars of the future,” the record executive said.

Martin — who remains EVP of A&R at Atlantic — will oversee the 2017 incarnation of Asylum alongside co-president Gabrielle Peluso. He’s already signed Justin Laboy and is excited to help develop more groundbreaking artists.

“Asylum in the U.S. is still an evolving label, so to be able to work with up-and-coming artists to make great music and shape the future of the company as a leader, that’s most exciting to me,” the A&R told Complex.

“In this first year, I want to make one act a household name. There is nothing more rewarding than breaking an artist, especially when you really believe in them. I’m already in the studio with safety measures in place, and I’m ready to put the work in. Let’s go!”