/  12.17.2020

Travis Scott has officially announced his new alcoholic beverage line, CACTI Agave Spiked Seltzer. Serving as the founder and creator of the brand, Scott also partnered with brewing company Anheuser-Busch for his first venture into the beverage industry. According to a press release, CACTI will have a 7 percent ABV and be available in lime, pineapple and strawberry flavors next spring.

CACTI made its first appearance in Scott’s “Franchise” music video, where he said, “CACTI’s not no iced tea.” The rapper also mentioned his upcoming hard seltzer during an interview with Forbes.

“CACTI is something I’m really proud of and have put a ton of work into,” he said on Thursday (Dec. 17). “Me and the team really went in; not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world.”

“We always try to convey a feeling in our products,” he added. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”

The Houston native and his Cactus Jack team collaborated with Anheuser-Busch to create the brand’s flavors, ingredients and packaging. According to the release, CACTI is brewed in Los Angeles and made with 100 percent premium blue agave from Mexico. The drinks will be available in 12 oz cans sold in a nine-count variety pack, or as 16 oz and 25 oz singles in both lime and pineapple.

“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” President of Anheuser-Busch’s Beyond Beer Fabricio Zonzini said. “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”

The announcement follows a booming entrepreneurial year for the 28-year-old, who also recently partnered with McDonalds, PlayStation, Fortnite and General Mills.

See Scott’s announcement below.


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