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T.I. named Social Justice and Reform Ambassador of Viola

The Atlanta rap veteran has joined Al Harrington’s cannabis brand.

T.I. Getty Images

T.I. has been named the Social Justice and Reform Ambassador of Viola, a cannabis company founded by NBA veteran, Al Harrington. The former Indiana Pacers player launched Viola Brands to increase minority ownership in the cannabis industry, and will now receive help with that goal from Tip.

“I have the utmost respect for Al and all the work he has done with Viola to increase minority representation in cannabis and help Black and brown communities who have fallen victim to the War on Drugs,” the Atlanta rap star said in a statement. “Together we will expand social justice reform by providing tangible resources for disenfranchised communities and opportunities to build economic autonomy within the cannabis industry.”

With Tip’s new role, Viola Brands also launched their Viola Cares charity, which will continue the company’s social equity work. T.I. will reportedly oversee the brand’s community impact strategy and direct initiatives that aim to make the cannabis industry more diverse and inclusive.

“As we continue to increase our social imprint within the cannabis industry, I am honored to welcome my brother T.I. into the Viola family,” Harrington added. “His work helping communities of color over the years directly aligns with Viola’s core values as we look to meet the needs of underserved communities by fostering new opportunities for people that look like us.”

Recently, T.I. endorsed Democrats Jon Ossoff and Raphael Warnock for Georgia senate. On Instagram, he pointed to the candidates’ commitment to decriminalizing marijuana nationwide. Ossoff and Warnock are running against Republicans Sen. David Perdue and Sen. Kelly Loeffler, who was recently caught posing for a photo with a former KKK leader.

Earlier this year, T.I. also became an investor in Georgia-based cannabis company Harvest Connect.

“After hearing about [CEO] Kevin [Quirk’s] vision for Harvest Connect... and their desire to focus on Georgians and underserved communities, I knew I wanted to be involved,” Tip told the Atlanta Journal-Constitution.

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