Pop Smoke’s family is happy that the Brooklyn-born rapper will live on in Travis Scott and Dior’s new collaboration, his brother Obasi Jackson told TMZ. Jackson reacted to the honorary tribute, which includes a Dior t-shirt with Pop’s face and lyrics on it, on Monday (June 28).
“Me personally, I definitely appreciate the love that he (Travis Scott) is trying to create around Pop and definitely with his music coming out, his new album on the rise, I definitely appreciate that he’s trying to push forward in this time,” he told the outlet.
Jackson said that Pop’s mother, Audrey Jackson, was also appreciative of the gesture.
“I think the only thing is that we want to be a little more included on it, but we definitely love what was going on,” he continued. “We definitely would love to meet these people that are showing love for him.”
“I think it's a big step for the fans and people who are supporting... I see a lot of people chiming in and they’re loving what Travis did,” he added. “I think it means a lot. I think that you can see more, hopefully, in the future concerning Pop and the Dior collab. I think that’s never going to die; it’s never going to clear.”
Last week, Pop’s managers revealed that his next posthumous album will drop on July 16. A name for the project hasn’t been announced, but it will mark the follow-up to Pop’s incredibly successful first posthumous record, Shoot For The Stars, Aim For The Moon. The 2020 effort debuted at No. 1 on the Billboard 200, making Pop the first rapper to achieve the feat posthumously.
“It gets me so emotional to think that people care so much about my little brother,” Jackson said. “There’s definitely more to come and we’re thankful that you listen to the music.”
Revisit the t-shirt below.