REVOLT Media & TV Chairman Sean “Diddy” Combs has partnered up with Salesforce to make it easier than ever before to buy Black. The two entities are now joining forces to give us SHOP CIRCULATE, a one-of-a-kind digital marketplace that allows people to discover and buy merchandise that are exclusively by Black entrepreneurs.
As the country remembers the 1921 Tulsa Massacre on its 100th anniversary, what a perfect time for something like this to be announced. Now, more than ever, it’s important to remember the significance of supporting Black-owned businesses.
“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs said about the new initiative. “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”
According to a press release, SHOP CIRCULATE was created by Deloitte Digital, which is a “leading experience consultancy and global strategic partner for Salesforce, and powered by Marketplacer’s best-in-class online marketplace technology.”
With this new platform, curated to include the best Black businesses in the world, retailers will be able to reach a global audience, thus increasing their exposure — and profits.
“Salesforce is honored to collaborate with Sean Combs and Combs Enterprises to help close the unjust wealth gap that prevents too many Black Americans from achieving economic equality,” said Marc Benioff, chair and CEO of Salesforce. “SHOP CIRCULATE will empower us all — as individuals, communities and companies — to support Black-owned businesses, amplify the talent of Black entrepreneurs and move us closer to true equality.”
Moreover, through this deal, Combs Enterprises acquired The Nile List, which is a fast-growing digital community that connects Black brands with potential consumers. As a result, The Nile List founder Khadijah Robinson has been appointed to head of product.
“Marketplaces are a great leveler in bringing together businesses of all sizes into a single venue to drive opportunity and growth. It’s our goal that our partnership with SHOP CIRCULATE will bring our powerful marketplace platform to the Black and Brown-owned businesses and entrepreneurs as a vehicle to drive change, growth and success,” said Jason Wyatt, executive chairman of Marketplacer.
SHOP CIRCULATE is launching later this year and will include an extensive selection of brands in the fashion, beauty, health, art, home and wellness spaces among others.
Get your coins — and Black dollar — ready.