No surprise — Travis Scott’s CACTI Agave Spiked Seltzer has sold out. The “Sicko Mode” rapper’s hard seltzer creation in collaboration with Anheuser-Busch was released earlier this week. US Weekly reported that after CACTI was released nationwide in 20,000 stores on Monday — 24 hours later — many locations said they had sold out of the beverage.
Some fans have quickly taken their purchases to sites like eBay and are now attempting to resell CACTI for insane amounts. While the nine pack 12 oz cans are in retailers for just under $19, some opportunists on the e-commerce site currently have them priced at $70 and higher.
In an interview on CNBCs “Closing Bell,” Anheuser-Busch CEO Michel Doukeris said the alcohol beverage giant is “ramping up production and delivery” due to the demand. The stores carrying the drink reported unprecedented sales. “Several of them are saying that they have never seen anything like this before: sold out within one day,” Doukeris said.
CACTI is offered in three different flavors: pineapple, lime, and strawberry. It’s made with 100% premium blue weber agave from Mexico, it’s 7% alcohol by volume. Cans will be offered in 12-ounce, 16-ounce, and 25-ounce sizes. Over the past few years, spiked seltzer has reportedly grown into a $3 billion industry with companies like Truly and White Claw leading the way.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world,” Scott said in an official statement back in December. “We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
Doukeris mentioned on “Closing Bell” that Scott was “super hands-on” during the development of the product. And the rapper, also known as Cactus Jack, assisted in creating the commercial that aired during the Grammy Awards show.
Last year, McDonalds experienced a similar frenzy when stores began to run out of ingredients due to demand for the Travis Scott meal. Scott’s collaborations with Jordan Brand routinely sell out upon their release, as well.