DJ D-Nice is partnering with Will Smith’s Bel-Air athletics line to create exclusive merchandise for Coronavirus relief.
The proceeds from the limited edition collection will go towards the CDC Foundation Combat Coronavirus Fund. In a post to Instagram, D-Nice gave fans a peek at the exclusive hoodie, which retails for $75 and features the words “Club Quarantine.”
“It’s truly special to collaborate with Will and Bel-Air Athletics on this initiative,” D-Nice explained in a statement. “This is a unique opportunity for us to take our passion for entertainment, fashion, and connecting people, and use it to support our healthcare professionals in a meaningful way. They are the true heroes on the front lines of this battle against COVID-19.”
“DJ D-Nice’s Club Quarantine sets have become a unifying form of entertainment during this unprecedented time,” Bel-Air Athletics brand general manager Samyr Laine said. “In that spirit of unity, the Bel-Air Athletics team is thrilled to partner with D-Nice on this endeavor that will support our courageous healthcare professionals as they combat COVID-19.”
D-Nice’s collaboration announcement came after he hosted the ultimate party on Instagram Live. During an interview with Gayle King on “CBS This Morning,” he opened up about the iconic moment.
“I was literally just playing music from my laptop,” he said. “The next day I hooked up the turntables then I noticed the crowd started to grow. John Legend was in there. I called Dave Chappelle and he jumped in live. The next day J. Lo came, Drake arrived — then that Saturday party was everything. Everyone was there.”
D-Nice also shared a similar sentiment in a statement to Instagram. “I never would’ve imagined that the best party I would create and DJ would be from the comfort of my own home. Homeschool is a thing! Yesterday was absolutely insane. The amount of artists and friends that virtually partied with me far exceeded my expectations. I’m feeling nothing but gratitude.”