50 Cent is ready to take over the horror movie genre. The rapper has inked a new three full-length feature horror movie deal with Eli Roth and the indie studio 3BlackDot. The “Power” producer is teaming up with Roth, who is a horror film icon best known for his projects Cabin Fever, Hostel and Hemlock Grove, to make scary movies others are “too afraid to make.”
The Grammy winner’s G-Unit Film & Television banner is partnering with Arts District Entertainment, which is the production company headed by Roger Birnbaum, Roth and head of development Michael Besman. According to The Hollywood Reporter, 3BlackDot will be the financier and studio behind the film deal. Deadline reported that the deal, according to G-Unit and 3-BlackDot, involves an “8-figure investment in 50 Cent and G-Unit Film & Television from 3BlackDot.”
“The newly formed film partnership is predicated on producing diverse and innovative world-building genre films that feel like ground-breaking events with global reach for horror enthusiasts,” the team said in a statement announcing the deal.
The idea for the joint horror film deal came from 50 Cent, Roth and James Frey, who oversees all creative development and production for 3BlackDot. “Eli, James, Roger, Michael, and 3BlackDot will be great partners in G-Unit Film and Television’s takeover of the horror genre. I can’t wait to show the world what we’re building,” 50 Cent said in a statement earlier this week.
y’all gonna have to check me and (PR) out, I call him (Pretty boy Roth)but you can call him Eli. we are making a few huge horror films ya digg? you might want to work or just watch it’s cool. #bransoncognac #lecheminduroi pic.twitter.com/AhZbnJoeCS— 50cent (@50cent) October 16, 2020
“Both 50 and James (Frey) have never shied away from controversial, boundary-pushing material and have made massive global cultural impacts from their raw creative energy,” Roth said in his own statement. “We want to bring that same fun and danger to this new fantastic slate of elevated scary films. We want to make the movies others are too afraid to make.”
The rapper, Roth and 3BlackDot will collaborate on all three films, while using 3Blackdot’s in-house resources in gaming, publishing and merchandise to build out entertainment properties around each movie. THR reports that the film IP will be exploited as a 360-degree experience across video games, publishing and merchandise platforms.
After his success with “Power,” the rapper-turned-television producer has taken on several new producing projects including ABC’s “For Life,” a Tekashi 6ix9ine docuseries, a new animated series “Trill League” at Quibi, and more shows at Starz.