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Jme releases new visual for “Pricks”

The clip serves as Jme’s latest weekly drop from ‘Grime MC.’

WireImage/Joseph Okpako

Despite his apparent shunning of streaming platforms, Jme has been consistently blessing his fans with digital video drops for the better part of the year. Since March, we’ve seen a slew of dope, creative clips from last year’s success Grime MC, a project that was initially only made available for physical album purchase. Now, following drops for “96 Of My Life,” “ISSMAD,” “This One,” “Nang,” and more comes another for “Pricks,” a Splurt Diablo-produced effort that sees Jme throwing up a middle finger to leaching, overbearing record companies and industry plants:

“Don’t ask me for no clean version of my riddim, you can’t ask Denzel for a clean version of Training Day, take what you’re given/

There ain’t no clean version of The Equalizer, there ain’t no clean Taking of Pelham, there ain’t no clean version of Michelangelo’s artwork with a penis hidden/

I got no record deal, never had one, got no manager, never had one, got no stylist, never had one, got no publisher, never had one.../”

Directed by Matt Walker, the video for the hard-hitting cut sees Jme in a label meeting with generic suits about to sign his life away by contract. When he refuses, the group attempt to ambush him, leading to a big chase from the powers that be from their headquarters all the way to the streets.

Grime MC follows Jme’s third studio album Integrity>, which saw 16 tracks from the British star and additional appearances from Giggs, Wiley, Big Narstie, his Boy Better Know family, and more. The project is to-date his most successful, peaking at number 12 on the UK Official Albums chart and earning Jme a Silver BPI certification.

You can press play on “Pricks” below. As expected, Jme’s already prepping his next visual for the Merky ACE-assisted “Live,” which premieres next week.

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