Despite his apparent shunning of streaming platforms, Jme has been consistently blessing his fans with digital video drops for the better part of the year. Since March, we’ve seen a slew of dope, creative clips from last year’s success Grime MC, a project that was initially only made available for physical album purchase. Now, following drops for “96 Of My Life,” “ISSMAD,” “This One,” “Nang,” and more comes another for “Pricks,” a Splurt Diablo-produced effort that sees Jme throwing up a middle finger to leaching, overbearing record companies and industry plants:
“Don’t ask me for no clean version of my riddim, you can’t ask Denzel for a clean version of Training Day, take what you’re given/
There ain’t no clean version of The Equalizer, there ain’t no clean Taking of Pelham, there ain’t no clean version of Michelangelo’s artwork with a penis hidden/
I got no record deal, never had one, got no manager, never had one, got no stylist, never had one, got no publisher, never had one.../”
Directed by Matt Walker, the video for the hard-hitting cut sees Jme in a label meeting with generic suits about to sign his life away by contract. When he refuses, the group attempt to ambush him, leading to a big chase from the powers that be from their headquarters all the way to the streets.
Grime MC follows Jme’s third studio album Integrity>, which saw 16 tracks from the British star and additional appearances from Giggs, Wiley, Big Narstie, his Boy Better Know family, and more. The project is to-date his most successful, peaking at number 12 on the UK Official Albums chart and earning Jme a Silver BPI certification.
You can press play on “Pricks” below. As expected, Jme’s already prepping his next visual for the Merky ACE-assisted “Live,” which premieres next week.