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Migos, Travis Scott & Young Thug “Give No Fxk” in new visual

The ‘Culture III’ campaign has officially begun.

Migos, Young Thug & Travis Scott “GNF”
Video screenshot

It’s been two years since Migos delivered the chart-topping Culture II, using the time in-between to showcase individual projects — each of which experienced varying degrees of success. Now, it looks like Quavo, Offset and Takeoff are ready to reform like Voltron, beginning with the hard-hitting new single “GNF (Give No Fxk),” which features assistance from frequent collaborators Travis Scott and Young Thug.

The track, produced by Murda Beatz and DJ Durel, initially saw its premiere on stage at last year’s Astroworld Festival. Speaking to Complex, Murda spoke on how everything came to fruition:

“I made the beat with DJ Durel and Quavo walked in the room yelling ‘We don’t give no f***s.’ I said ‘That should be the hook’ and the rest is history. The song happened pretty organically. I know it’s about to f*** the streets up!”

The North Atlanta trio show no signs of rust, each delivering neck-breaking bars over the crawling, bass-heavy instrumental. Thugger and Travis follow with solid verses of their own:

“We rich, lit, we ‘bout to go up to space/

Gold toilet, I took me a rich s***/

’Cause I have racks on my plate/

I make you go get the bag, baby, we livin’ the dream/

Gang not comin’ in last, top ranked in loyalty/

It’s a millionaire campaign, that’s what it’s supposed to be/

Pray my soul to keep when I go to sleep/”

The accompanying visual matches the song’s intensity, moving from Matrix-style shots of the collaborators to Mad Max-style cage rides and everything else in-between (there’s even an epilepsy warning before it starts, so fair warning).

Press play on “GNF” below. Adding to the promotion, you can also purchase the song and “GNF” merchandise – which currently has only shirt and hoodie options — through Migos’ official website. Expect the highly-anticipated Culture III to arrive sooner than later.

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