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Kelly Rowland drops new video for “Hitman”

The single was also released in conjunction with the NFL for their “Songs of the Season” series.

Kelly Rowland
Kelly Rowland
Video screenshot/Lloyd Pursall and Luam Keflezgy

Earlier this year, Kelly Rowland seemed to be building up momentum toward a new project with the well-received singles “Coffee” and “Crazy.” This week, she adds to that with another funky track titled “Hitman,” which samples Fela Kuti’s “Mr. Follow Follow.” Rowland uses the fast-moving production to sing about a certain someone that she has the hots for:

“Sinner man, see me real soon, cinnamon all on my lips from you, I get a heatwave, feelin’ like June, tell me what else am I supposed to do?/

It’s too perilous, take a taste at the time, confidence, you don’t waste no time, I need it express, rush that to me, put it down how it’s supposed to be/”

The accompanying visual comes courtesy of directors Lloyd Pursall and Luam Keflezgy and shows Rowland in the midst of a mansion party full of afrocentric references and beautiful men and women dressed to the nines. There’s plenty of dancing and — presumably — some debauchery taking place all throughout the residence.

It was reported that “Hitman” was also selected to be a part of the NFL’s “Songs of the Season” series, which ensures that music of all genres makes its way to the small screen during games and associated events. The series also promotes the league’s Inspire Change initiative, created to “ensure that access to opportunity is a reality for all and to create progress in police-community relations, criminal justice reform, and education and economic advancement.” Rowland spoke on the song’s inclusion via press release:

“I have my favorite NFL teams but find myself rooting for any team that my husband, Tim loves... I am excited to have my song associated with this series and with football overall, where there has always been synergy with music and the game.”

Press play on “Hitman” below.

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