Photo: Getty Images
  /  08.30.2022

Yesterday (Aug. 29), “Body Party” singer Ciara announced she’s one-two-stepping into the world of skincare. The new endeavor is just weeks away from launching.

“You’ve been asking … and here it is. Meet my secret sauce,” she tweeted yesterday. The post continued, “Years in the making. Coming 09/15/22.” OAM stands for On A Mission and we’re just 16 days away from seeing what the “Goodies” artist has in store for us. In a promo video attached to the tweet, Ciara shared fan feedback she’s received throughout the years that likely influenced her decision to start OAM.

“Girl, what camera [are] you using? @ciara ‘Cause baby them pores was nowhere to be found!!!! Drop the skincare routine,” a comment read. Another asked, “So, is there a prayer for the clear skin? @ciara.” The OAM skincare line will feature five “clinical-level” products focusing on vitamin C. The choice to go with that powerful nutrient may also be inspired by the singer’s name.

Ahead of the product’s release, Ciara and a team of board-certified dermatologists reportedly tested OAM on 96 women with different skin tones and textures. The five products are Vitamin C Brightening Pads, Vitamin C Eye Revitalizer, 20 percent Vitamin C Brightening Serum, Vitamin C Radiance Moisturizer and Vitamin C Hydrating Cleanser. Prices for the beauty products range from $28 to $62.

In an article published yesterday with Allure, Ciara told the outlet, “I would say this is truly a missing piece in skin care today.” She added, “These products are for all skin types, so that’s why we wanted to do [the clinical testing] with every skin tone.” During her interview, she also spoke about wanting to accomplish this goal for quite some time. “I had a vision for things that were important to me to check off on my dream list of things to accomplish. This was one of them,” she said.


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