JAY-Z was monumental in bringing the hip hop-dominated Super Bowl LVI halftime show to life, according to Snoop Dogg. In a recent interview with Elliott Wilson, Tha Doggfather emcee revealed that the Brooklyn star threatened to drop out of his partnership with NFL if the idea for the groundbreaking performance was turned down. He was also the first to join Snoop backstage, where they collectively reveled in the moment.
“JAY was the first one that came to the dressing room when I got offstage,” Snoop recalled of his encounter with Hov. “We had [300 Entertainment CEO] Kevin Liles in there. Kevin Liles had JAY on FaceTime, trying to show him where we was at. So then he came down, and soon as he came in he hugged me. We hug each other tight. It was as if we won a championship. Like, you know when you’re genuinely happy for each other? People don’t understand, me and him are the ones. He’s the one on the East. I’m the one from the West.”
“We love each other. Like, not secretly, like publicly, we love each other,” he added. “It is what it is, so it’s like for him to go to bat for us and tell the NFL, ‘Fuck that. They perform or I quit,’ that was the most gangster shit out of everything. Then with attire and kneeling and all this … you can’t wear your gang bang shit? JAY-Z hit me like, ‘Wear what the fuck you want to wear. Peace to the Gods.’”
Snoop’s TIDAL conversation is not the first time he’s credited JAY for helping put together the performance, which featured Mary J. Blige, Kendrick Lamar, 50 Cent, Dr.Dre, Snoop and Em. Ahead of the big day, he told “The Breakfast Club” that JAY helped to put the show together, alluding to some fights he battled along the way.
“Shoutout to JAY-Z for umm, going to war and making that thang happen — puttin’ the first hip hop act on the stage. You know, people don’t give him credit for a lot of things that he do,” said the “Gin & Juice” emcee. “He moves his hands mysteriously behind the scenes and he does a lot of great things for people. And I wanna give him a shoutout for fighting for Dr. Dre because I know that, that’s a part of my legacy that he fought for.”
JAY-Z has been overseeing and enhancing the Super Bowl halftime show and other entertainment options on the NFL since securing a multi-year partnership with the league in 2019. He is also reportedly responsible for amplifying the NFL’s social justice efforts.
“Every conversation I’ve had with JAY has been inspiring,” NFL Commissioner Roger Goodell said at the time. “Not just on his perspective on the process of how we do the entertainment, but what we should try to achieve. We always say we should get better and we should evolve. We think we should partner with the best, and that’s why we’re sitting here. We believe we’re partnering with the best. So, his perspective is going to drive us.”
YOU MIGHT ALSO LIKE
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
In this new episode of ‘Bet on Black,’ food and beverage take center stage as aspiring Black entrepreneurs from It’s Seasoned, Black Farmer Box, and Moors Brewing Co. present their business ideas to judges with mentorship from Melissa Butler. Watch here!
On Oct. 10, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University.
The Walmart HBCU Black & Unlimited Tour made its final stop at Mississippi Valley State University (MVSU) and left a lasting impact on students and alumni alike.
After unveiling their state of the art creative studio on the campus of Central State University, Walmart brought the HBCU Black & Unlimited Tour to Virginia State University (VSU) on Oct. 13.
Walmart HBCU Black & Unlimited Tour brings attention and wisdom to North Carolina Central University
On Oct. 17, Walmart brought the third stop of the HBCU Black & Unlimited Tour to North Carolina Central University (NCCU).
REVOLT is continuing its impactful partnership with Walmart by teaming up to showcase Black creatives at HBCUs all-across America. The panel consisted of three experienced, accomplished Black HBCU alumni: Actor and media personality Terrence J, entertainment attorney John T. Rose, and actress and “REVOLT Black News” correspondent Kennedy-Rue McCullough.
The health of a community can often be traced to the health of the environment that surrounds it. In Atlanta, a woman named Dr. Jaqueline Echols has dedicated her life to helping ensure that people in economically underserved communities have clean rivers – for better health and for the joy of outdoor recreational space.
Take a look inside the Makers Studio presented by Walmart at REVOLT WORLD, a space where Black creators could hone in on their brand and see it come to life.
Fly Guy DC taps in with REVOLT WORLD attendees to learn what the Opportunity Center, presented by Walmart, means to them and their futures.
In the season finale of “Bet on Black,” special guest judge Ray J joins as the finalists take the main stage to show they have what it takes to win the $200,000 grand prize; Melissa Butler and Eunique Jones Gibson mentor. Presented by Target.
In October, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University. The HBCU located in Wilberforce, OH was the first stop on Walmart’s Black and Unlimited HBCU Tour.
In this exclusive interview, DDG opens up about his fashion inspiration, what drew him to girlfriend Halle Bailey, dealing with negative opinions about his relationship, and more. Read up!
Here’s a list of rappers who are named after food. Enjoy — or shall we say, “Bon appetit”?