Snoop Dogg has filed a trademark application for a new hot dog brand, Billboard reports. According to the outlet, attorneys at the Fross Zelnick Lehrman & Zissu PC trademark firm recently filed the brand name “Snoop Doggs” at the U.S. Patent and Trademark Office.
According to the firm, which has also represented Mary J. Blige, Mariah Carey and others in similar matters; Snoop intends to sell hot dogs and other types of sausages under the new brand. Billboard notes that the Long Beach native hasn’t formally launched his new hot dog business yet, but his attorneys did file an “intent-to-use application,” meaning Snoop wants to get his clever brand name trademarked before starting the business.
Arguably one of hip hop’s most entrepreneurial icons, Snoop already owns a cannabis company, Leafs By Snoop; gin brand; cook books and more. He also owns his own production company, Snoopadelic Films; and partnered with 19 Crimes to release his own wine.
Of course, there’s no guarantee that “Snoop Doggs” will come to fruition. As noted by Billboard, Snoop filed a similar trademark application back in 2011 for “Snoop Scoops,” an ice cream brand, which he never launched.
Last month, fans thought the Doggystyle artist was even marketing his own version of the Christmas-themed “Elf on a Shelf” doll called “Snoop on the Stoop.” However, it turned out the dolls were actually being sold without Snoop’s permission and he threatened legal action against the creator.
Speaking to The New York Post, the “Snoop on the Stoop” creator claimed their company immediately stopped producing the dolls after being contacted by the rapper’s lawyers. However, they said ripoff versions of the item were still being sold by third parties.