/  12.20.2021

Meek Mill has fully embraced the spirit of giving during this holiday season, just like he always has. Just days after donating $500,000 worth of gifts to Philadelphia families, he circled back around and brought a group of 26 kids to The Wells Fargo arena, where they played a game of 5-on-5 before watching the Philadelphia team’s matchup against the Miami Heat.

He still had one stop left before the official holiday arrived: Brookyln’s very own Barclay’s Center. Over the weekend (Dec. 18), he and his REFORM Alliance co-founder Clara Wu Tsai, Reform CEO Robert Rooks as well as the New York Liberty and the Brooklyn Nets teamed up to provide a “VIP Experience” for a group of lucky kids.

Twenty-five children from five community-based organizations—The LHOM (Ladies of Hope Ministry), Pure Legacee, HOUR Children, Inc., We Got Us Now, and Some People Understand Differently SPUD.inc.—were selected for the experience, which reportedly included a $250 voucher to spend on merchandise from the team store and Brooklyn Fanatics.

Meek’s love for Philly has been evident in his music, his interviews and most importantly, his charitable efforts over the years. Last Christmas, with help from REFORM Alliance, PUMA, GoPuff and DocuVault, he managed to bring the holiday spirit to individuals amid the COVID-19 pandemic. According to reports, the rapper delivered clothes, MacBook Air laptops, iPads, tablets, Xbox Series X gaming consoles, gift cards and other toys to 35 families who were impacted by the broken justice system in his hometown, speaking to many of them via video chat.

REFORM and its Board started this holiday tradition in 2019, which provided children who have been negatively impacted by the criminal justice system with a one-of-a-kind holiday experience. The event included a shopping spree at the NBA Store in NYC with Rubin, Meek and Wu Tsai, followed by a trip to watch a Patriots home game and meet with Patriots owner and REFORM co-founder Robert Kraft.



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