/  12.16.2021

Quality Films, the film and television arm of Quality Control, has inked a deal with Critical Content, the production studio behind “Catfish” and “Celebrity Game Face,” Deadline reports. According to the outlet, the deal will see the Atlanta-based record label developing unscripted TV shows for its roster of artists, which incudes Lil Baby, City Girls, Lil Yachty, Migos and more.

Other unscripted series will also star Quality Control’s signed athletes, such as New Orleans Saints’ Alvin Kamara and Detroit Lions’ D’Andre Swift.

“The alliance with Critical Content represents a unique opportunity for Quality Control and the many prominent athletes and artists under the QC umbrella of companies,” Brian Sher, president of Quality Films, said. “Critical’s world-class ability to package, present and sell premium content will enable us to expand Quality Control’s footprint with new and diverse content for our global fanbase.”

According to Deadline, the first project to come from the partnership will be a series called “Equal Justice.” Described as a “social experiment,” the show will reportedly follow “the world’s most meaningful hip hop artists” as they partner with first-rate attorneys to offer fair trials to defendants across the country.  The series is set to be pitched to networks and streaming platforms at the start of the new year.

Quality Films and Critical Content previously partnered on “Home Courts,” a YouTube original series that followed Quavo as he traveled to iconic basketball courts and met with the local athletes, artists and activists who were using “these public spaces to effect change in their communities.”

Quality Films also produced the five-part “City Girls – The Series,” which highlighted the Miami-bred rap duo and their 2020 album, City on Lock.

“Quality Films team, under the stewardship of Coach K, Brian, and [Pierre] ‘P’ [Thomas]; has unparalleled access, relationships, acumen and taste,” Critical Content CEO Tom Forman said in a statement. “We’re excited to pair Critical Content’s award-winning storytelling and production capabilities with QC’s talent roster, creative POV and proven ability to generate worldwide hits in any genre or medium.”

“I have been a fan of Tom’s work for many years and have recently gotten to know him on a personal level,” Quality Control co-founder Coach K added. “He clearly understands the culture and knows how to develop the kinds of unscripted projects that Quality Films want to be a part of.”

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