The brewing company made the announcement to discontinue CACTI on Friday (Dec. 10), nearly nine months after it first hit store shelves in March.
“After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer,” the brewer said in a statement. “We believe brand fans will understand and respect this decision.”
AB InBev did not clarify in its statement whether the decision was related to the Astroworld tragedy that claimed the lives of 10 people, including nine-year-old Ezra Blount, in November. A representative for Scott told Ad Ad Age, however, that the move to scrap CACTI was a “mutual” decision, plus La Flame’s endorsement deal with Anheuser-Busch expired on Nov. 30.
Sales for Scott’s spiked seltzer have also declined in recent months, after initially selling out in stores upon its release. According to Beer Business Daily, the recent poor sales may have been a factor in AB Inbev’s overall decision to discontinue CACTI. “After a rocketship start, becoming a top 5 seltzer brand with 3.2 share of the segment in just one week of sales, it has petered out significantly,” Beer Business Daily reported.
As REVOLT previously reported, Scott, Live Nation, and others involved with Astroworld Festival are facing numerous lawsuits, including a $10 billion suit, which was filed on behalf of over 1,500 attendees. The “Highest In The Room” rapper has said that concertgoers will be refunded for their tickets, and has offered to cover funeral costs for the victims. Nike announced in November, it was postponing the launch of the Air Max 1 x Cactus Jack “out of respect for everyone impacted by the tragic events at the Astroworld Festival.”
A spokesperson for Scott told REVOLT: “Travis was clear in his interview [with Charlamagne Tha God] that he is not focused on business right now and his priority is helping his community and fans heal.”
Check out Travis Scott’s conversation with Charlamagne Tha God below: