/  11.05.2021

Cardi B may have been onto something when she declared that “a hoe never gets cold” because her theory is being supported by science.

According to the New York Post, a new study published in the British Journal of Social Psychology confirmed that “scantily clad” women are less likely to be cold rather than women who are wearing more clothing. The study, which is titled “When looking ‘hot’ means not feeling cold: Evidence that self-objectification inhibits feelings of being cold,” was written by six people, one of whom was Roxanne Felig, a grad student at the University of South Florida.

Felig told the outlet that their research was partially motivated by the “Bodak Yellow” rapper’s viral video where she said, “It’s cold outside, but I’m still looking like a thottie because a hoe never gets cold.”

“It seemed like what Cardi was saying was that she was too focused on how she looked and what she was wearing to feel cold,” Felig explained on TikTok. “We wanted to test that — scientifically — and so we did. And it’s true.”

To test Cardi’s theory, the six authors surveyed women as they stood outside nightclubs while the temperatures were in the 40s. They asked them about how cold they felt and took photos of them to keep a record of how much skin of their skin was exposed that night. They also asked the participants about how many alcoholic beverages they consumed to see if their blood alcohol levels could have an effect on how cold they felt.

“There has been an observed phenomenon of women being seemingly unbothered by cold temperatures despite wearing little clothing, so we conducted a field study to test it,” Felig told The Post. “Women who are highly focused on their appearance … have a diminished capacity to feel cold, regardless of how much of their body is exposed to the cold weather.”

The results showed that women who had on less attire did not feel any colder than those who had on more clothing. “We appreciate Cardi B’s contribution to scientific discovery and hope that she popularizes other phrases that sum up interesting psychological phenomena for us to test!” Felig said.


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