Photo: Getty Images
  /  10.12.2021


Skechers has dropped Las Vegas Raiders coach Jon Gruden as an ambassador for the brand after his racist, homophobic and misogynistic emails were leaked to the public.

On Tuesday (Oct. 12), the shoe company released a statement stating that they were terminating their relationship with the former coach. “Skechers is aware of the recent press reporting on the emails of Jon Gruden, which caused him to resign his N.F.L. coaching position. Upon learning of these developments, we immediately terminated Mr. Gruden’s endorsement contract and our affiliation with him,” Jennifer Clay, Skechers vice president of corporate communications and marketing, told USA Today Sports in an email.

”Skechers believes in equality, fostering tolerance and understanding for all people,” she added. “It is at the core of who we are as a global lifestyle brand and why we have a zero-tolerance policy for such behavior within our business including those who we formally work with. We believe taking a stand against racist or derogatory comments and for inclusion of all is imperative.”

Back in January, Skechers announced that Gruden would be joining its roster of brand ambassadors. As of Tuesday afternoon, the company has deleted the webpage that announced its partnership with the former coach.

As REVOLT previously reported, last week, Gruden came under fire after racist emails he sent back in 2011 surfaced. In the messages, he compared the lips of DeMaurice Smith, the executive director of the NFL Players Association, to “tires.” Since then, more emails emerged, in which he used homophobic and misogynistic language.

He used a homophobic slur to describe NFL Commissioner Roger Goodell, mocked Caitlyn Jenner, recommended that a player who kneeled during the national anthem should be terminated and belittled a team’s decision to draft a gay player.

Additionally, the Tampa Bay Buccaneers removed Gruden from their Ring of Honor. On Monday (Oct. 11), he resigned from his position as head coach of the Raiders.

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