Photo: Press Photo courtesy of Interscope Records
  /  10.05.2021

J.I.D has treated fans with a brand new music video for “Ambassel,” which is his offering featured on the recent Madden 2 soundtrack. The video spotlights the East Atlanta ‘playboy’ — and former high school and college football star — at the famed Mercedes Benz stadium, home of the Atlanta Falcons. The title “Ambassel” refers to the Ethiopian district of the same name. It is an Amba, or mountain fortress, relating to JID’s raps about being untouchable:

Born in the day, the dawn of the dead, I don’t see nothing but red/ They gather the blankets, the milk, and the bread, I come from the east and I’m traveling west/ Got a machete, I chop and I chop at the neck of the serpent, determine the plot and the threats

It ain’t no stopping the run, poppin’, son of God droppin’ anybody who next/ I want a mansion, I want a million advances, I’m gonna stay in Atlanta/ Most of ‘em move to LA and throw all of they money away and move back with they parents/ I see the canvas

The song and video is a teaser of what fans can expect from J.I.D as he works on his next album The Forever Story. The title is a continuation and play on the title of his previously released The Never Story project. Later this month, fans will be able to catch J.I.D and his Dreamville cohorts at the Red Rocks Ampitheatre in Morrison, CO returning to the live stage.

In addition to recent loose cuts like “Cludder,” “Ballads” with Conway The Machine, “Skegee,” and “Bruuuh,” J.I.D can also be heard handing out assists such as his recent one on labelmate Lute’s debut album Gold Mouf. 

Be sure to press play on J.I.D’s brand new music video for “Ambassel” down below.



View More



View More


Lil Duval, Sukihana, Project Pat, Big Homies House & Lil Scrappy join "Big Facts Live"

The “Big Facts” crew is live from the Buckhead Theatre in Atlanta, GA to celebrate ...
  /  01.04.2022

Research is key in the metaverse | 'MetaMoney'

On this episode of “MetaMoney,” host Stockz stresses how important it is to do your ...
  /  07.15.2022

Twitter is horrified after Rachel Dolezal's OnlyFans pictures leak

Her representative shared that the 44-year-old created the profile to show off her Savage X Fenty ...
  /  09.27.2022

Tennessee school officer drags Black student by his hair down bleachers

Tauris Sledge was dragged down bleachers for wanting to play basketball instead of kickball during ...
  /  09.28.2022
View More