/  09.17.2021

With 22-year-old Lil Nas X having a phenomenal breakout year in 2019 with the release of his riveting single “Old Town Road” with Billy Ray Cyrus, it was inevitable that the artist would be a huge sensation within the music industry. He came out of the gate making history with the single being the fastest to earn diamond certification in the United States and that alone, speaks volumes. Since then, Lil Nas X has made headlines left and right — all leading up to the release of his debut album Montero. Truth be told, he is a true marketing genius and his latest push for the album has been quite impressive to say the least.

If you haven’t seen any of his Montero billboards promoting the album, you may be entitled to financial compensation. They all seem to be inspired by those old TV ads that used to come on after hours. One Montero billboard reads, “Are you single, lonely, and miserable? You may be entitled to financial compensation.” There’s a picture of Lil Nas X in the corner wearing a wig similar to the one he recently wore on the VMA red carpet. Another says, “Do you hate Lil Nas X? You may be entitled to financial compensation.” Yet another asks a simple question: “Gay? You may be entitled to financial compensation.” And finally, there’s a billboard with an American flag that reads, “Do you miss the real America!? Visit WelcomeToMontero.com to see how we can take our country back.” Each ad has a QR code and URL that take you to a page where fans could pre-save the album or watch one of Lil Nas X’s music videos.

Coming in at 15 records, Lil Nas X called on some of his industry friends to assist with the success of the album: Jack Harlow, Doja Cat, Elton John, Megan Thee Stallion and Miley Cyrus. Check it out now!


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