Photo: Getty Images for Roc Nation
  /  08.27.2021

JAY-Z and NBA star Chris Paul invested in a Los Angeles-based vegan cheese company.

According to Veg News, the two men helped raise a $3 million seed investment round for Misha’s Kind Foods through Hov’s Marcy Venture Partners Firm. “The mission of Misha’s directly aligns with our values,” Marcy co-founder Jay Brown said. “When we first discovered Misha’s we found some immediate synergies. We embrace companies that value sustainability, empowerment, inclusivity, accessibility, convenience, health and wellness, and personal expression.”

Misha’s carries products that are made from organic almond and cashew milk. blended with vegetables, spices and herbs to make vegan cheese. With the new investment, the company is looking to expand its team and produce new products.

“These investors, and their enthusiasm, not only confirm the quality and excellence of our artisan cheeses, but they also align with our long-term vision and mission,” Misha’s Kind Foods co-founder Aaron Bullock said. “We are here to serve the large community of cheese lovers, plant-based and not. Everything we make is kind to your body, kind to the planet, and kind to your wallet.”

“I’m confident having these investors at the table will be vital to the future growth of the company as they bring valuable cultural instincts, branding knowledge as well as operations and growth expertise,” Bullock added.

This isn’t the first vegan company that the 4:44 emcee has invested in. Back in 2019, he helped Impossible Foods raise $300 million and headed a $1 million financing round in Partake Foods, a vegan cookie brand. JAY also invested in Oatly, a vegan oat milk brand, and participated in a $50 million investment by SIMULATE, which is the parent company to NUGGS, a vegan chicken brand.

In 2015, JAY and his wife Beyoncé partnered with nutritionist Marco Borges to launch 22 Days Nutrition, a vegan meal delivery service.


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