Photo: “What The Business Is” cover art
  /  07.13.2021


Just a few days ago, Babyface Ray linked up with Jack Harlow for his “Paperwork Party” music video from his Unfuckwittable (Deluxe) project. He wasted no time delivering another, but this time it’s a fresh new single that isn’t on his last project. The freshly released Kardiak-directed “What The Business Is” video follows Ray through his regularly scheduled activities, such as getting a cut and going to a function as his lyrics play in the background:

What the business is? Right now I can’t explain what the feelin’ is (Yeah)/ Lord hold it down when this shit end (Yeah) Man my fuckin’ idol was the dope man (Yeah)/ N***as hatin’ on the low, waitin’ on the low, I can never fall, stay true, stand tall

Rap n***a, but I’m livin’ like I’m sellin’ ten raw/ Run it up, dodge hate and n***as wanna hand it off, I’m really not impressed, really not a fan at all/ Left the bank, fully loaded, promise I don’t scam at all/ I had a wild week, promise I don’t know they name, I’m in 101 shit

Babyface Ray officially shared his aforementioned Unfuckwitable EP back in February. The EP includes production from Hit Boy, Hoodrich Keem and features Moneybagg Yo, Kash Doll, and EST Gee. Prior to the release, Babyface Ray gave fans a taste of the project by dropping his “If You Know You Know” music video with Moneybagg Yo. Most recently, Babyface Ray joined G.T. for their “Going Long” collab track.

In addition to his own releases, Babyface Ray has also made notable appearances on Lil Yachty’s Michigan Boy Boat, Rio Da Yung OG’s “Third Times A Charm,” and Chavo and Pi’erre Bourne’s “Michigan Remix.”

Be sure to watch Babyface Ray’s brand new music video for “What The Business Is” down below.

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