/  06.28.2021


On Monday (June 28), JAY-Z and Square CEO Jack Dorsey hopped on Twitter Spaces to discuss TIDAL. Earlier this year, Hov sold a majority stake in the streaming service to Square for over $300 million.

During the joint call, JAY reflected on the evolution of TIDAL playlists and revealed that he himself curated many playlists while his team worked to automate the process.

“In the beginning, everything was like super manual. I was making playlists, people were making playlists… we were creating content in-house as we worked on the algorithm,” he explained. “We built and built, and it got really good. And if you play a song now, you can pretty much just let TIDAL fly and I promise you you’re gonna find new music, new amazing music, that you’ve never heard before.”

In the process, Hov said he became so good at making playlists that he now believes himself to be a “top tier” curator.

“I’ve found so many songs. My playlist game is A++. I challenge anyone out there, I see a lot of people on this call… but I’m definitely in the top tier of playlist creators,” he said.

JAY also responded to questions about the playlists that TIDAL creates for Verzuz battles. The 51-year-old rap mogul said playlists are being “actively” curated on “a daily basis” and won’t be stopping anytime soon.

“I think that because we were solely focused on music and artists, we did things that were just a part of the culture. I guess one of the best examples is the way that we don’t have anything to do with Verzuz, but the way that TIDAL interacts with that… if it’s popular in the culture and it moves in the culture, we want to be nimble enough to react to that,” he said. “Just reacting to anything that’s going on… and we’ll continue to do that.” 

During the call, Hov and Dorsey also said they’re planning to expand other original content on the platform and bring in new systems to help artists reach “financial freedom.” Hear JAY talk about curating playlists on Twitter below.

Trending

Is there only one metaverse? | 'MetaMoney'

On the latest episode of “MetaMoney,” host Stockz talks about the “many different metaverses” that ...
  /  07.22.2022

Meet Alena Analeigh Wicker, the 13-year-old who just got accepted to medical school

Alena Analeigh Wicker is just 13 and she was recently accepted into the University of ...
  /  08.05.2022

How a concerned mom gained inspiration to launch a business after her 6-year-old's football practice

In our latest “Stand-Up For” segment of “REVOLT BLACK NEWS,” we highlight a mom, Chantel ...
  /  08.05.2022

Lil Duval, Sukihana, Project Pat, Big Homies House & Lil Scrappy join "Big Facts Live"

The “Big Facts” crew is live from the Buckhead Theatre in Atlanta, GA to celebrate ...
  /  01.04.2022
View More