/  05.05.2021


LVRN (Love Renaissance) is making some power plays lately to ensure their seat at the table stays put. After signing R&B’s favorite duo DVSN last week, the label is back today to deliver  RapCaviar x Spotify Singles a brand new cypher to show their roster isn’t playing around. Westside Boogie, 6LACK, OMB Bloodbath, BRS Kash, and NoonieVsEverybody join forces for the new clip.

As the visual opens up with a bank takeover, each member is introduced one by one as their turn arrives, and Houston’s OMB Bloothbath is first up to ride the Kitty Ca$h production:

Hoe look, plot twist, n***as stuntin’ on the gram ain’t got shit/ Beast mode, she cold, no locksmith, stay up in the hood whole mouth like hot chips/

Filmed in their home base city of Atlanta, the cypher video captures the LVRN crew infiltrating a local bank to take operations into their own hands. The visual is released with intention, as it finds the artists posting up in the bank and taking back what they feel they are owed and replacing brochures and signs with new slogans like “Turn Your Black Business into Big Black Business.” The cypher video strives to empower the Black community while exploring what wealth redistribution in Black and Brown neighborhoods might look like.

About the cypher, Westside Boogie jokes via press release: “It was fun doing the cypher because I am competitive, and I wanted to body every rapper on LVRN even though I love them.” OMB Bloodbath chimes in, “I like rapping with LVRN altogether, I loved the bank outfits, and the direction on set, plus the steak and potatoes on set was fire. If the song a hit, they need to just say that.” 

Be sure to press play on LVRN’s new cypher in collaboration with RapCaviar down below.

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