Photo: Video screenshot/Megan Gamez
  /  03.04.2021

 

Back in June, August Alsina released his third studio album The Product III: stateofEMERGEncy, which boasted 27 tracks with additional features from Darrel Walls, Tink, Yo Gotti, Lil Wayne, and Juicy J. This week, the New Orleans crooner drops off a new video from that project for “Pretty,” an Alsina and The Exclusives-produced cut that sees him showing love to an unknown woman who might be unable to see her own strength:

“Lord knows, only the Lord knows, how you’ve been through so much but you keep it so cold, and you hold it all inside, you don’t let a thing go, I know that you seen it all but you still never told/

Every once in a while, I wonder what’s behind your smile, and the days I seen your life and do you wish that you could cry?”

Directed by Megan Gamez, the heartfelt video begins with a powerful message — “The only different between a flower and a weed in a judgment” — before we see a mother uplifting her young daughter. Between shots of Alsina performing the track, we then see a photo soon featuring girls and women of different ages who, despite the physical affliction they have endured, have continued to persevere and are even more beautiful as a result.

“Pretty” follows previous clips from the The Product III: stateofEMERGEncy for “NOLA” and “Rounds.” The album was also accompanied by a five-part docuseries titled “The Rise of August Alsina,” which took fans through his various journeys in life — including his music career, family and relationships, and his battle with an autoimmune disease. Outside of that, Alsina also teamed up with Rick Ross for the single “Entanglements” — a pretty direct shot at his highly publicized involvement with Jada Pinkett-Smith.

Press play on August Alsina’s “Pretty” video below.

 

Trending

Seventh Memphis officer relieved of duty in Tyre Nichols case

The Tyre Nichols case is ongoing and more details are expected “in the coming days,” ...
  /  01.31.2023

Bad Bunny addresses viral cellphone tossing video

Bad Bunny previously said he would use 2023 to focus on his physical and emotional ...
  /  01.03.2023

North Carolina middle school cancels classes after body is found on campus

Officials confirmed the deceased individual is not a student.
  /  02.01.2023

JAY-Z and Bacardi officially end multibillion-dollar legal battle

“I am excited to renew this partnership with Bacardi,” the rap mogul said in a ...
  /  02.03.2023
View More