/  02.04.2021


Back in May, Ace Hood released his fifth studio album Mr. Hood, his first official album since parting ways with We The Best (not counting the latest in his Body Bag and Trust The Process mixtape series). The project saw 14 high quality tracks and additional appearances from Jacquees, Alexdynamix, OZ, and Slim Diesel. Last week, Ace Hood reached back to Mr. Hood for his latest — a new visual for “Look In My Eyes,” an emotionally charged effort that sees him harmonizing and rapping about his various troubles over production from DAVID x ELI, Vontae Thomas, and Tariq Beats:

“How you gon’ look me in my eyes and tell a lie but say don’t lie to you, I’ve been working through fears for all these years at least i’m trying to, I’ve been searching all my life, all my life ‘till I found you…/”

Directed by Alex Heider, the video for “Look In My Eyes” shows Ace Hood on a beach looking out into the water, seemingly in reflection of the thoughts recited on the song. He can also be seen performing the track in a wooded area, adding to the overall natural vibe.

In a recent interview with REVOLT’s “Drink Champs,” Ace Hood revealed why he decided to go the independent route, stating that the decision to part ways was ultimately made without his input:

“The fact that I felt like we created this thing together … this was a decision I felt we were brothers enough that you would come to me about this … once he made the decision and it was final with Sony Red and it was happening, that’s when the conversation actually happened with us and I felt blown away because I felt like I was unprepared for it.”

Press play on “Look In My Eyes” below.

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