/  12.23.2020


Big Sean is going into the new year with a new occupation. The “Play No Games” emcee has been named the new Creative Director of Innovation for the Detroit Pistons.

On Wednesday (Dec. 23), the Pistons organization explained what role Sean will have with the team in a press release. “In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, social responsibility activation and more,” reads the press release. “To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey.”

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” the six-time Grammy nominee said. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”

Additionally, his Sean Anderson Foundation will partner with the Pistons to create community initiatives and programming for local residents. Sean will also curate music for their home games, including DJ playlists and halftime performances.

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family, I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Congrats to Big Sean on his new role!

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