This past weekend’s exciting “Summit Saturdays” launch in anticipation for the 2020 REVOLT Summit x AT&T included engaging conversations featuring some of the industry’s most noteworthy figures including famed recording artist Ne-Yo, style icons and DJs Coco & Breezy; Raja Kumari, and social media experts Lala Milan and Besidone Amoruwa.
The various speakers dove into the topics surrounding content creations, tricks, and strategies needed to dominate the digital space. Viewers also got a first-hand look at the creative process from Grammy Award-winner Ne-Yo. The songwriter gave his personal start to finish guide to writing a hit song, and it’s everything you thought it would be and then some. Indian-American rapper Raja Kumari sat down for a candid conversation about her humble beginnings growing up in California, and twin sisters Coco and Breezy discussed going from being bullied to bosses. Check out some of the highlights from the conversations below.
Lala sat down with Instagram’s Strategic Partnership Manager Besidone to discuss how to dominate the world of social media and the challenges they faced along the way. Lala, who, after finding fame on the internet later landed acting gigs on television shows, said that she credited most of her creative success to being consistent.
“I started a while ago just creating videos, and the thing is, I never stopped,” she explained. “A lot of people are like ‘I’m not that good’ or ‘I’m not great at what I do,’ and it truthfully doesn’t matter. At the end of the day, I feel like consistency, and hard work will get your further than having something just for the moment.”
The two women later discussed what it took to stand out, and Besidone offered some advice, stating that in her field, she would be looking for someone who had “the secret sauce” that separated them from the rest. She also emphasized not being afraid to fail, engage, and build a community. The Instagram guru says that community becomes your brand and ultimately becomes your business.
But, of course, the path to success is never smooth. The ladies detailed some of the struggles they’ve endured throughout their journeys, and also struggles they’ve faced as Black women in the digital space. The manager encouraged creators to stay safe on their platforms by using safety tools like comment limitations and restrictions. She also reminded creatives about the importance of keeping a balance between creating and self-care to avoid burning out.
Next up, singer/songwriter/producer Ne-Yo gave a crash course on his creative process for writing hits. According to the star, there are no right or wrong ways to create a song — or to create anything for that matter. As long as the finished product is quality based, it doesn’t matter how you get there.
The artist, who’s behind many of today’s biggest hits, said that “your comfort zone has to be in your head.” Ne-Yo explained that you never start a project with a set game plan because more times than none, it never works out the way you imagined.
Finding your inspiration is also a key component in the creative process. The star revealed that during a time where music was very misogynistic, he knew he didn’t want to add to that and reflected about the strong women figures in his life. That move ultimately inspired him to write his 2009 hit “Miss Independent.” The song later earned him two Grammys for Best R&B Song and Best Male R&B Vocal Performance.
Ne-Yo also championed taking risks. “There are some rules, but they are meant to be broken,” he explained. “They’re there for you to break them. They’re there for you to learn what you need to learn, take what you need from them, and then break them completely. That’s what the rules are for.”
The “Good Man” singer also emphasized identifying when a project is or isn’t for you. In the art of songwriting, for example, Ne-Yo said, “There has to be something about this record that makes me feel like no one is going to deliver this record like me.”
He tied up his creative breakdown by explaining when to know the creative process was complete to which he said it was virtually up to the creator. However, be mindful of when you’ve come to that moment and try not to dwell on it for fear you may over critic your work and end up disliking your creation altogether.
Lastly, rapper Raja Kumari spoke on her humble beginnings growing up as an Indian-American in Claremont, California. The 34-year-old recalled the moment in her childhood when she realized she was different from her peers. The rapper said that instant is what inspired her music, fashion, and even her views on the world. “I always knew I was going to be onstage. We have every type of doctor in the family, but I think I’ve always been — not the black sheep — but the shining star,” the artist explained. Raja says while her family supported her learning traditional Indian styles of dancing, when it came to her rap career, “that did not go as smoothly.” However, she said being “caught between two worlds” is what drives her art.
As for fashion icons and DJs Coco and Breezy, they consider themselves renaissance women. Although born in Indiana, at the age of two, the identical twins did some moving around and ultimately landed in Minnesota, where they dealt with racism, amongst other things. Due to constant teasing from bullies, the two stuck together during their time in school. But, thanks to two very supportive parents, they were able to discover their eclectic style, which has gained them notoriety and success with their Coco & Breezy sunglasses line.
YOU MIGHT ALSO LIKE
Check out our gift guide that highlights some of our favorite Walmart finds in time for Black Friday.
“REVOLT Black News” correspondent Kennedy Rue counts down the top five moments from the 2023 Billboard Music Awards, including surprising wins, historic firsts, and dope performances. Sponsored by Amazon.
On Oct. 10, Walmart unveiled a brand new, state of the art creative studio on the campus of Central State University.
The Walmart HBCU Black & Unlimited Tour made its final stop at Mississippi Valley State University (MVSU) and left a lasting impact on students and alumni alike.
Below, our gift guide highlights some of our favorite Walmart finds for anyone in need of a home refresh.
After unveiling their state of the art creative studio on the campus of Central State University, Walmart brought the HBCU Black & Unlimited Tour to Virginia State University (VSU) on Oct. 13.
Walmart HBCU Black & Unlimited Tour brings attention and wisdom to North Carolina Central University
On Oct. 17, Walmart brought the third stop of the HBCU Black & Unlimited Tour to North Carolina Central University (NCCU).
Groovey Lew on hip hop style, Johnell Young's industry secrets, BGS salon's wig mastery and more | 'Black Girl Stuff'
Fashion King Groovey Lew on masterminding hip-hop’s most iconic looks. Actor Johnell Young reveals the secret to breaking into the entertainment industry. Celebrity hairstylist Dontay Savoy and got2B ambassador Tokyo Stylez are in the BGS Salon with the perfect wig install. Plus, comedian Lauren Knight performs.
On this all-new episode of “On In 5,” multitalented Nigerian artist Pheelz opens up about waiting for his opportunity to fully express himself through music, his inspirations and emotions, and the musical icons he grew up admiring. Watch!
Kareem Cook talks growing up in The Bronx, studying at Duke & networking | 'The Blackprint with Detavio Samuels'
On this all-new episode of “The Blackprint with Detavio Samuels,” the host and REVOLT CEO sits down with Kareem Cook. Throughout the introspective episode, Cook talks growing up in The Bronx, studying at Duke and being nervous to be in the South at the time, network vs. education, taking advantage of your opportunities, and connecting with Debbie Allen. Watch!
Tiffany Haddish on therapy, wild fan interactions & the upcoming 'Haunted Mansion' movie | 'The Jason Lee Show'
On this all-new episode of “The Jason Lee Show,” the one and only Tiffany Haddish sits for a must-watch conversation about wild interactions with fans, her new movie ‘Haunted Mansion,’ bringing her therapist on dates, and being present. Watch the hilarious interview here.
For this all-new episode of “On In 5,” singer-songwriter BNXN discusses his journey from IT to music, finding his voice and originality, linking up with Wizkid for their hits “Mood” and “Many Ways,” and what fans can expect from him this year — including a new album. Watch the full episode here!
This is the inspiring story of Karen Washington, a pioneering urban farmer who has been revolutionizing urban spaces by transforming them into vibrant community gardens and educational hubs. Sponsored by State Farm.
“Every time I’m in trouble, it’s been Black men that have come to my aid,” Madam DA Fani Willis said at REVOLT WORLD while speaking on the stereotype that they are not dependable or worth dating.
Lauren London sparks conversation on how Black parents unintentionally give kids negative outlook on money
At the live taping of “Assets Over Liabilities” at REVOLT WORLD, Lauren London opened up about how witnessing the financial decisions adults made during her childhood fueled her outlook on money.
Black media leaders stress the space's importance because we're always antagonists in mainstream's storytelling
“I definitely feel those ‘heavier is the crown’ moments. But I also believe that Black entrepreneurs are uniquely positioned to be successful in the future,” Detavio Samuels said at AfroTech.
In an exclusive interview with REVOLT, Machel Montano dove into his musical journey, childhood stardom, and an exciting new chapter in business.
From Master P to Chris Webber, Kobe Bryant, Shaquille O’Neal, Deion Sanders, Damian Lillard and more, these athletes got bars. Check out our list here!
“I have those conversations with my son about abundance,” Lauren London said at REVOLT WORLD.