/  07.13.2020

The Washington Redskins has officially retired its name and logo. The Washington, D.C. NFL team announced the change on Monday (July 13) after a nearly two-week review process. The team’s new name and logo is forthcoming.

“On July 3rd, we announced the commencement of a thorough review of the team’s name. That review has begun in earnest,” a statement from the team read. “As part of this process, we want to keep our sponsors, fans and community apprised of our thinking as we go forward.” 

“Today, we are announcing we will be retiring the Redskins name and logo upon completion of this review,” the statement continued. “[Owner] Dan Snyder and Coach Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years.”

The name change arrives after pressure from FedEx — one of the team’s sponsors — and Nike and Amazon, both of which have already removed all merchandise branded with the Redskins’ name and logo from their online catalogues.

Pushes to change the NFL team’s name — which many consider to be a racial slur against Native Americans — began with the grassroots Change The Mascot campaign back in 2013. Upon initial pushback, owner Dan Snyder told USA Today he would “never” change the team’s name. However, conversation about the issue has intensified in the protest-aftermath of George Floyd’s death, as several corporations are now reevaluating racist branding.

Change The Mascot commended the NFL for retiring the team’s name on Monday (July 13).

“This is a good decision for the country – not just Native peoples – since it closes a painful chapter of denigration and disrespect toward Native Americans and other people of color. Future generations of Native youth will no longer be subjected to this offensive and harmful slur every Sunday during football season,” Oneida Nation Representative and campaign head Ray Halbritter said in a press statement.

“We have made clear from the start that this movement was never about political correctness, but seeking to prevent unnecessary harm to our youth, since we know from social scientists the many harmful effects this mascot has had on Native Americans’ self-image. Today marks the start of a new chapter for the NFL and the Washington franchise, beginning a new legacy that can be more inclusive for fans of all backgrounds.”

See the team’s announcement below.


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